This project was completed as part of my Digital Marketing & E‑Commerce training. It demonstrates my ability to set up Meta Ads campaigns, structure audiences, and analyze performance data inside Ads Manager.
A hands‑on Meta Ads practice campaign designed to strengthen my understanding of campaign structure, targeting, creative testing, and performance metrics. This project reflects my ability to navigate Ads Manager confidently and apply paid‑media fundamentals.
Setting up a full campaign structure (objective, ad set, ad level)
Audience creation (interests, demographics, custom audiences)
Budget and schedule configuration
Ad creative setup (copy, visuals, CTAs)
Pixel and event verification
Analysing key metrics (CTR, CPC, CPM, conversions)
Making data‑driven adjustments to improve performance
Meta Ads Manager
Audience research & segmentation
Ad copywriting & creative selection
Performance analysis (CTR, CPC, CPM, ROAS fundamentals)
Basic optimization techniques
Understanding of attribution and tracking
My ability to work confidently inside Meta Ads Manager
My understanding of how paid social campaigns are structured
My ability to interpret performance data and identify improvement opportunities
My readiness to support paid media teams with execution, documentation, and reporting
My growing foundation in performance marketing