marketing management Essentials

MARKETING MANAGEMENT ESSENTIALS

5 stars

Marketing management Essentials contains detailed information regarding Marketing Management.

The first introductory chapter gives us an insight into the basics of marketing management.

The second chapter talks about Strategic Planning and Management. This chapter contains a lot of interesting information that I found very helpful

The third chapter tells us about Market Research. Most of the details in this chapter are pretty generic.

The fourth chapter is about Customer Relations. This is the most important chapter of the book.

The last chapter digital marketing tells us about the different digital marketing hards skills and soft skills that one needs to develop.

I love the way the topics have been arranged. Even complicated concepts have been beautifully explained in simple words.

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