Teaching

Teaching at Virginia Tech 

• Digital Marketing (MBA) 

• Marketing Core (MBA)

• Advanced Quantitative Methods in Business Research (PhD)

Teaching at Ivey 

• Marketing Management (undergraduate)

• Social Media Analytics & Digital Marketing (undergraduate)

• Social Media Analytics (MSc, MBA)

• AI & Digital Strategy (MBA, Executive)

• AI for Managers (MSc, Executive)

• Web Analytics (MSc) 

• Leading Brand & Digital Marketing (Executive)

• Leading Digital Transformation (Executive) 

• Multi-methods and Empirical Modeling (PhD)

Cases 

• The Alibaba Group and Online to Offline (O2O) Sales 

• Analyzing the Success of “Retailers” 

• Social Network Analysis: Who is Promoting Net Promoter? 

• Uber: Managing A Ride in China 

• Fitbit: The Business About Wrist 

• Blockchain: A New Solution For Supply Chain Integrity 

• SF Express: Data Wars 

• Naked Retreats: Evolution of A Brand 

• China Eastern's World-Class Dream: Shanghai-Based Globalization

• Koho Financial Inc.: Facing A New Banking Era