Teaching
Teaching at Virginia Tech
Teaching at Virginia Tech
Digital Marketing (MBA)
Marketing Core (MBA)
Advanced Quantitative Methods in Business Research (PhD)
Teaching at Ivey
Teaching at Ivey
Marketing Management (undergraduate)
Social Media Analytics & Digital Marketing (undergraduate)
Social Media Analytics (MSc, MBA)
AI & Digital Strategy (MBA, Executive)
AI for Managers (MSc, Executive)
Web Analytics (MSc)
Leading Brand & Digital Marketing (Executive)
Leading Digital Transformation (Executive)
Multi-methods and Empirical Modeling (PhD)
Cases
Cases