services

EDITOR 

• Co-Editor, Special Issue on Generative AI (GenAI) and Agentic AI at the Marketing–Operations Interface, Production and Operations Management, 2027

SENIOR EDITOR/ASSOCIATE EDITOR 

• Journal of the Academy of Marketing Science, 2022 - Present 

• Journal of Marketing, 2023 - Present 

• Journal of Marketing Research, Guest AE, 2023 - Present 

• Production and Operations Management, 2024 - Present

• Journal of Consumer Research, Guest AE, 2025 - Present 

• International Journal of Research in Marketing, 2025 - Present  

• Journal of Retailing, 2025 - Present 

• Oxford Bibliographies in Marketing, AE, 2025

EDITORIAL REVIEW BOARD 

• Journal of Marketing Research, 2018 - Present 

• Journal of Consumer Research, 2021 - Present 

• Journal of Marketing, 2021 - 2023

• Journal of the Academy of Marketing Science, 2020 - 2022

• Journal of Retailing, 2022 - 2025 

AD-HOC REVIEWER 

• Marketing 

  • Marketing Science 

  • Management Science 

  • International Journal of Research in Marketing 

  • Journal of Consumer Psychology 

  • Journal of Public Policy and Marketing 

  • Journal of Interactive Marketing 

  • Marketing Letters 

  • Journal of the Association for Consumer Research 

  • European Journal of Marketing 

• Other 

  • Decision Science 

  • Journal of Operation Management 

  • IEEE Transaction on Engineering Management 

  • Journal of Management Information System 

  • International Journal of Forecasting 

  • Journal of Business Venturing 

  • Canada SSHRC Grant 

  • Hong Kong Research Grant Council 

  • MSI Alden G. Glayton Dissertation Proposal Award 

EXTERNAL (FIELD)

• Conference Chair and Organizer: 

  • Conference Co-Chair: SCP Boutique Conference “The Responsible Enterprise: Real Social Impact in Today’s Markets and Technology,” Alexandria, VA, 2025 

  • Co-organizer annual Virginia Tech UNCONFERENCE: 2024 – Now

  • Conference Co-chair: Asia Pacific ACR, Bali, Indonesia, 2024

  • Co-organizer: Empirical and Theoretical Symposium for Canadian Marketing Strategy: Machine Learning Workshop, Guelph, ON, 2018

• Conference Track Chair and committee:

  • Track Chair (Human-Centered AI and Digital Marketing), 2025 Summer AMA Conference

  • Track Chair (Digital and Social Media Marketing): 2025 Winter AMA Conference 

  • Track Chair (Big Data, Analytics, AI & Machine Learning): 2022 Winter AMA Conference 

  • Program Committee: Association for Consumer Research 2021

  • Program Committee: 1st CBSIG AMA Conference “Managerial Relevant Consumer Insights: Cross Boundaries”, 2019

• General Leadership:

  • American Marketing Association Academic Council Member, 2023-2026 

  • AMA/Marketing Science Institute/H. Paul Root Award committee, 2025

  • John A. Howard/AMA Doctoral Dissertation Award, Co-Chair, 2024 

  • AMA AI SIG, Vice Chair: Education and Training, 2024 – now 

  • AMA DocSIG Mathew Joseph Emerging Scholar Award Committee, 2024

  • Journal of Interactive Marketing, Editor-in-Chief Search Committee, 2023 

INTERNAL  

Pamplin College of Business, Virginia Tech 

• Promotion & Tenure Committee (College level), 2025 - Present

• Faculty Senate, Virginia Tech, 2022 - Present, (Pamplin Faculty Association Chair)

• Graduate Studies and Policies Committee (College level), 2023 - 2025

• Graduate Program Director (Marketing), 2022 - 2024 

• Promotion & Tenure Committee (Marketing), 2022 - 2025, Committee Chair (2024 - 2025)

• Faculty Search Committee, (Marketing), 2022 - 2024, 2025-2026 

Ivey Business School, Western University 

• Faculty Search Committee, Marketing Group, Ivey Business School, 2018 - 2021 

• Marketing Group Research Seminar Coordinator, 2017 - 2020