services

ASSOCIATE EDITOR 

• Journal of the Academy of Marketing Science, 2022 - Present 

• Journal of Marketing, 2023 - Present (Guest AE, 2022)

• Journal of Marketing Research, Guest AE, 2023 - Present 

EDITORIAL REVIEW BOARD 

• Journal of Marketing Research, 2018 - Present 

• Journal of Consumer Research, 2021 - Present 

• Journal of Retailing, 2022 - Present 

• Journal of Marketing, 2021 - 2023

• Journal of the Academy of Marketing Science, 2020 - 2022

AD-HOC REVIEWER 

• Marketing 

  • Marketing Science 

  • Management Science 

  • International Journal of Research in Marketing 

  • Journal of Consumer Psychology 

  • Journal of Public Policy and Marketing 

  • Journal of Interactive Marketing 

  • Marketing Letters 

  • Journal of the Association for Consumer Research 

  • European Journal of Marketing 

• Other 

  • Decision Science 

  • Product and Operation Management 

  • Journal of Operation Management 

  • IEEE Transaction on Engineering Management 

  • Journal of Management Information System 

  • International Journal of Forecasting 

  • Journal of Business Venturing 

  • Canada SSHRC Grant 

  • Hong Kong Research Grant Council 

  • MSI Alden G. Glayton Dissertation Proposal Award 

EXTERNAL 

• Co-organizer annual UNCONFERENCE: the intersection of technology, race, prejudice and the responsible enterprise 

  • 2024 - now

  • Sponsored by Pamplin College of Business, HBS Institute for Business in Global Society, THE PhD Project

• Track Chair (Digital and Social Media Marketing): 2025 Winter AMA Conference

• AMA Artificial Intelligence SIG, Vice Chair, Education and Training, 2024 - now

• Asia-Pacific ACR, Conference Co-Chair, Bali, Indonesia, 2024

• Journal of Interactive Marketing, Editor-in-Chief Search Committee, 2023

• AMA Academic Council member, 2023 - 2026

• Track Chair (Big Data, Analytics, AI & Machine Learning), Winter AMA Conference, 2022

• Association for Consumer Research Program Committee 2021 

• AMA CBSIG Conference Committee 2019

• Machine Learning Workshop Co-organizer, ET Symposium for Canadian Marketing Strategy 2018 

INTERNAL  

Pamplin College of Business, Virginia Tech 

• Graduate Studies and Policies Committee, Pamplin College of Business, 2023 - Present 

• Faculty Senate, Virginia Tech, 2022 - Present 

• Graduate Program Director, Department of Marketing, 2022 - Present 

• Faculty Search Committee, Department of Marketing, 2022 - Present 

• Promotion & Tenure Committee, Department of Marketing, 2022 - Present 

Ivey Business School, Western University 

• Faculty Search Committee, Marketing Group, Ivey Business School, 2018 - Present 

• Marketing Group Research Seminar Coordinator, 2017 - 2020