RESEARCH
Wang, Xin (Shane), Neil Bendle, Yinjie Pan (2024), "Beyond Text: Marketing Strategy In A World Turned Upside Down," Journal of the Academy of Marketing Science, forthcoming.
Li, Xi, Xin (Shane) Wang, Barrie Nault (2024), "Is Personalized Pricing Profitable When Firms Can Differentiate?" Management Science, forthcoming.
Nguyen, Peter, Xin (Shane) Wang (2024), "The Influence of Non-Physicality of Goods on Disparities in Seller-Buyer Valuations: A Meta-Analysis," Journal of Consumer Psychology, forthcoming.
Wang, Xin (Shane), Xi Li, Praveen Kopalle (2024), "When Does It Pay to Invest in Pricing Algorithms?" Production and Operation Management, forthcoming.
Wang, Xin (Shane), Jun Hyun (Joseph) Ryoo, Margaret C. Campbell, J. Jeffrey Inman (2024), "Unraveling Impact: Exploring Effects of Novelty in Top Consumer Research Journals," Journal of Consumer Research, 51 (1), 169 -179.
He, Jiaxiu, Bingqing Li, Xin (Shane) Wang (2023), "Image Features and Demand in the Sharing Economy: A Study of Airbnb," International Journal of Research in Marketing, 40 (4), 760 - 780.
Kim, Eunsoo, Mengqi (Annie) Ding, Xin (Shane) Wang, Shijie Lu (2023), “Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry,” Journal of Marketing, 87 (3), 428 -450. [PDF]
Wang, Xin (Shane), Jiaxiu He, David Curry, Jun Hyun (Joseph) Ryoo (2022), "Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews," Journal of Marketing, 86 (6), 155-175. [PDF]
Wang, Xin (Shane), Shijie Lu, Xi Li, Mansur Khamitov, Neil Bendle (2021), "Audio Mining: The Role of Vocal Tone in Persuasion," Journal of Consumer Research, 48 (2), 189-211. [PDF]
Wang, Xin (Shane), Jun Hyun (Joseph) Ryoo, Neil Bendle, Praveen Kopalle (2021), "The Role of Machine Learning Analytics and Metrics in Retailing Research," Journal of Retailing, 97 (4), 658-675. [PDF]
Vakratsas, Demetrios, Xin (Shane) Wang (2021), "Artificial Intelligence in Advertising Creativity," Journal of Advertising, 50 (1), 39-51. [PDF]
Ryoo, Jun Hyun (Joseph), Xin (Shane) Wang, Shijie Lu (2021), “Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiling Movie Reviews on Box Office Revenue,” Journal of Marketing, 85(2), 70-88. [PDF]
Nguyen, Peter, Xin (Shane) Wang, Xi Li, June Cotte (2021), "Reviewing Experts’ Restraint from Extremes and its Impact on Service Providers," Journal of Consumer Research, 47(5), 654-674. [PDF]
He, Jiaxiu, Xin (Shane) Wang, Mark Vandenbosch, Barrie Nault (2020), "Revealed Preference in Online Review: Purchase Verification in the Table Market," Decision Support Systems, 132, 113281. [PDF]
Lu, Shijie, Xin (Shane) Wang, Neil Bendle (2020), "Does Piracy Create Online Word-of-Mouth? An Empirical Analysis in Movie Industry," Management Science, 66(5), 2140-2162. [PDF]
Li Xi, Krista J. Li, Xin (Shane) Wang (2020), "Transparency of Behavior-Based Pricing," Journal of Marketing Research, 57(1), 78-99. [PDF]
Khamitov Mansur, Xin (Shane) Wang, Matthew Thomson (2019), “How Well Do Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities,” Journal of Consumer Research, 46 (3), 435-459. [PDF]
Li Xi, Mengze Shi, Xin (Shane) Wang (2019), “Video Mining: Measuring Visual Information Using Automatic Methods,” International Journal of Research in Marketing, 36 (2), 216-231. [PDF]
Borah, Abhishek, Xin (Shane) Wang, JunHyun (Joseph) Ryoo (2018) "Understanding Influence of Marketing on Business Practice: Analysis of Business Journals Using Textual Information and Latent Dirichlet Allocation Analysis, Customer Needs and Solutions, 5 (3-4), 146-161. [PDF]
Mai, Feng, Zhe Shan, Qing Bai, Xin (Shane) Wang, Roger H.L. Chiang (2018), "How Does Social Media Impact Bitcoin Value? A Test Of The Silent Majority Hypothesis", Journal of Management Information System, 35 (1), 19-52. [PDF]
Aribarg, A., Otter, T., Zantedeschi, D., Allenby, G.M., Bentley, T., Curry, D.J., Dotson, M., Henderson, T., Honka, E., Kohli, R., Jedidi, K., Seiler, S., Wang, X., (2018), "Advancing Non-Compensatory Choice Models in Marketing", Customer Needs and Solutions, 5 (1-2), 82-92. [PDF]
He, Jiaxiu, Xin (Shane) Wang, David Curry (2017), "Mediation Analysis: A New Test When All or Some Variables are Categorical", International Journal of Research in Marketing, 34 (4), 780-798. [PDF] [SOFTWARE]
Bendle, Neil, Xin (Shane) Wang (2017), "Marketing Accounts", International Journal of Research in Marketing, 34 (3), 604-621. [PDF]
Wang, Xin (Shane), Yuying Xie, Harsharanjeet Jagpal, Shen Yeniyurt (2016), "Coordinating R&D, Product Positioning, and Pricing Strategy: A Duopoly Model", Customer Needs and Solutions, 3(2): 104 - 114. [PDF]
Wang, Xin (Shane), Neil Bendle, Feng Mai, June Cotte (2015), "The Journal of Consumer Research at Forty: A Historical Analysis", Journal of Consumer Research, 42(1): 5 - 18. [PDF]
Wang, Xin (Shane), Feng Mai, Roger H.L. Chiang (2014), "Database: Market Dynamics and User--Generated Content about Tablet Computers", Marketing Science, 33(3): 449 - 458. [PDF]