AWARDS
EXTERNAL
2026 Haring-Sheth Distinguished Speakers, Haring Symposium, Indiana University Bloomington
2025 Top 50 most productive researchers worldwide based on number of publications in the premier marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science)
2025 Invited Faculty Fellow, AMA-Sheth Foundation Doctoral Consortium, The Ohio State University
2024 MSI Scholar
2024 ACR Nicosia Award for Best Competitive Paper Runner-up
2024 Top 50 most productive researchers worldwide based on number of publications in the premier marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science)
2024 Invited Faculty Fellow, AMA-Sheth Foundation Doctoral Consortium, University of Manchester, UK
2023 The Case Centre's Bestselling Case
2023 Outstanding Reviewer Award, Journal of Consumer Research
2023 Finalist, Donald R. Lehmann Award
2023 Faculty Mentor, Marketing Strategy Doctoral Consortium, University of Georgia
2022 The Case Centre's Bestselling Case
2022 Faculty Mentor, Marketing Strategy Doctoral Consortium, Texas A&M
2021 The Case Centre's Bestselling Case
2021 MSI Young Scholar
2021 Invited Faculty, ACR Doctoral Symposium
2021 Invited Faculty Fellow, AMA-Sheth Foundation Doctoral Consortium, Indiana University
2020 The Case Centre's Bestselling Case
2018 European ACR Conference Competitive Paper Finalist
2018 Winter AMA Best Paper in the Big Data Track
2014 Fellow, AMA-Sheth Foundation Doctoral Consortium
2013 Winter AMA Best Paper in the Marketing Education Track
INTERNAL
Pamplin College of Business, Virginia Tech
2025, College Award for Excellence in Research
2024, Faculty Dean’s Fellow, Pamplin College of Business
2023, Annual Award for Excellent in Research, Pamplin College of Business
Ivey Business School, Western University
2021 Research Merit Award
2020 Research Merit Award
2019 Early Career Impact Award
2017 Letter of Commendation from the Dean for Highest Teaching Evaluation
2017 David G. Burgoyne Teaching Award (This student nominated award is presented to one faculty member who has made positive impact on student life over the academic year)
2016 Western University Teaching Honor Roll
2016 Research Merit Award
2015 Western University Teaching Honor Roll
INVITED PRESENTATIONS
Seminars:
Indiana University Bloomington, Haring Symposium, April 2026 (Scheduled)
SKEMA Business School, Center for Artificial Intelligence, France, Feb 2026 (Scheduled)
University of Connecticut, School of Business, Voya Financial Colloquium, Oct 2025 (Scheduled)
Florida State University, Dr. Persis E. Rockwood School of Marketing, Oct 2025 (Scheduled)
Dartmouth College, Tuck School of Business, Research Camp, May 2025
Korea University, Business School, Research Camp, May 2025
Arizona State University, Carey School of Business, April 2025
University of Texas Arlington, College of Business, April 2025
Hong Kong Polytechnic University, Faculty of Business, March 2025
University of Tennessee Knoxville, Haslam College of Business, Feb 2025
Stanford University, Stanford Graduate School of Business, Jan 2025
University of Florida, Warrington College of Business, Dec 2024
University of Illinois Chicago, College of Business Administration, Oct 2024
University of North Carolina at Chapel Hill, Kenan-Flagler Business School, Sep 2024
University College London, School of Management, UK, August 2024; July 2021
Wuhan University, China, July 2024; Sep 2021; June 2016
Huazhong University of Science and Technology, China, July 2024; Nov 2015
Michigan State University, Eli Broad College of Business, April 2024; Dec 2013
University of Kentucky, Gatton College of Business and Economics, April 2024
China Europe International Business School (CEIBS), Shanghai, China, March 2024
University of Notre Dame, Mendoza College of Business, Feb 2024
The Ohio States University, Fisher College of Business, Research Camp, Jan 2024
University of Georgia, Terry College of Business, Nov 2023
Tulane University, Freeman School of Business, Oct 2023
Frankfurt School of Finance and Management, Research Camp, August 2023
University of Alberta, School of Business, Canada, June 2023 (Research Camp), Nov 2019
University of Arizona, Eller College of Management, April 2023
Singapore Management University, Feb 2023
Simon Fraser University, Beedie School of Business, Canada, Jan 2023
Grenoble School of Management, France, Oct 2022
Temple University, Fox School of Business, Sep 2022
Rutgers University, Rutgers Business School, Feb 2022
Xiamen University, China, Nov 2021
Virginia Tech, Pamplin College of Business, Sep 2021
Boston College, Carroll School of Management, March 2021
University of Virginia, Darden School of Business, Feb 2021
City University of Hong Kong, College of Business, China, July 2020
University of Illinois at Urbana-Champaign, Geis College of Business, March 2020
Indiana University Bloomington, Kelley School of Business, March 2020
Georgetown University, McDonough School of Business, Feb 2020
Carnegie Mellon University, Tepper School of Business, Feb 2020
INSEAD, Singapore, March 2019
East China University of Science and Technology, China, June 2016; Nov 2015
Shanghai University of Finance and Economics, China, March 2019
University of Calgary, Haskayne School of Business, Canada, January 2019
Nanyang Technology University, Nanyang Business School, Singapore, April 2018
National University of Singapore, NUS Business School, Singapore, April 2018
Wilfrid Laurier University, Lazaridis School of Business and Economics, Canada, March 2018
Rensselaer Polytechnic Institute, Lally School of Management, Dec 2017
Shanghai University of International Business and Economics, China, April 2017
McMaster University, DeGroote School of Business, Canada, March 2017
University of Guelph, Lang School of Business and Economics, Canada, Feb 2017; Dec 2015
Fudan University, School of Management, China, Nov 2015
Western University, Computer Science, Canada, Sep 2015
Western University, Ivey Business School, Canada, April 2014
McGill University, Desautels Faculty of Management, Canada, March 2014
Southern Methodist University, Cox School of Business, March 2014
University of Technology Sydney, Marketing Group, Australia, August 2013
HEC Montreal, GERAD, Canada, Feb 2012
Workshops, Symposiums & Webinars
Summer AMA Expert workshop: New Data - Opportunities and Challenges, August 2025
American Statistical Association (ASA) Marketing Section: Online Seminars, April 2025
MSI Scholar Conference, Park City, Utah, Jan 2025
ACR Social Webinar: AI & Unstructured Data, Sep 2024
MSI Webinar: The Customer Asset: Understanding and Managing its Value, July 2024
Symposium on Artificial Intelligence in Marketing, University of Wisconsin-Madison, May 2024
Winter AMA: The Data Resource Exchange for Consumer Research, Tampa, FL, Feb 2024
ACR Tutorial: Gathering Internet Data, Seattle, WA, Oct 2023
12th Triennial Invitational Choice Symposium, Fontainebleau, France, August 2023
Journal of Marketing Virtual Workshop: Marketing Impact with Research-Driven Apps, Nov 2022
Summer AMA Expert Workshop: AI and Machine Learning Techniques in Consumer Research: Using Non-Text Unstructured Data, August 2022
MSI Young Scholar Conference, Boulder, CO, June 2022
10th Triennial Invitational Choice Symposium, Lake Louise, AB, May 2016
1st McGill International Marketing Conference, August 2015
Marketing EDGE Research Summit, October 2013
Guest Lectures
University of Arizona, PhD seminar (guest lecture), Oct 2024
University of Illinois at Urbana-Champaign, PhD seminar (guest lecture), Nov 2022
The Ohio State University, Fisher College of Business, PhD seminar (guest lecture), Feb 2022
University of Alberta, Business Analytics Workshop, Canada, Nov 2020
Baruch College, Machine Learning Workshop, Nov 2019
East China University of Science and Technology, Case Teaching Workshop, China, March 2019;
Wuhan University, Case Teaching Workshop, Nov 2017
Selected Industry Keynotes/Panels
Analytics and Forecasting (MSI and ARF conference), Sep 2025
Rogers Communications, Canada, May 2019
Ivey Alumni Shanghai Chapter, Shanghai, China, March 2019
Canada China Data Technology Council, Toronto, Canada, Dec 2018
British Chamber of Commerce in Guangzhou, China, April 2018
Canada Chamber of Commerce in Hong Kong, China, April 2018
The Canadian Chamber of Commerce in Hong Kong, China, April 2017
Data Marketing Toronto, Canada, Nov 2016
FFWD Canada Advertising and Marketing Week, January 2015