Wise and Zapier are the two companies people bring up whenever programmatic SEO comes up, so on September 26, 2026 we used them for a small test. Eight buying questions, three aimed at Wise's pages and five at Zapier's, each run through the APIs behind ChatGPT and Perplexity and through Google's AI Overviews.
Wise has a page for almost every currency pair, and each one shows the live rate and fee. All three engines cited its India transfer page for the US-to-India question. When we asked whether Wise is cheaper than a bank, Google's AI Overview cited four Wise pages in one answer and Perplexity cited more than a dozen.
Zapier has one template per pair of apps. Two of our questions were plain integration questions, Slack with Google Sheets and HubSpot with Airtable, which gave the three engines six chances to cite Zapier. Two did. ChatGPT went to Slack's and Airtable's help docs both times, and on the HubSpot one Perplexity cited five rival integration pages instead.
Zapier's comparison page against Make was cited by Perplexity and Google. On a no-code automation question, Zapier ranked second on Google and the AI Overview still linked another site's article about Zapier.
My read is that a template earns citations when each page holds a number nobody else has. When the page only repeats the search, an engine finds the answer somewhere else, usually in the apps' own docs.
Ram writes about this for RankControl, an AI SEO and AEO platform. RankControl's free GEO Checker gives a page a 0 to 100 citability score and lists its five weakest passages. The full question-by-question table is in the write-up.