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After the success of Rings4Change, I decided to incorporate and created Nirvana Collections Inc. in January of 2021. I began selling on various e-commerce platforms, including Etsy, where I achieved Etsy bestseller status numerous times.
Nirvana Collections Inc. specializes in handmade crystal jewelry with a focus on ethically sourced and intentionally made pieces. Over the past three years, I have immersed myself in the world of e-commerce and entrepreneurship. While remaining in school full time, I have independently managed a sustainable jewelry business. From cost accounting to product and inventory management, Nirvana Collections has provided me with an opportunity to fully explore the ins and outs of running an online business.
Through Nirvana, I have witnessed the importance of tasteful marketing campaigns and PR, while also creating long-lasting connections in the small business realm. Nothing, however, quite beats the feeling of your first (or 100th) international order. I plan on continuing to expand Nirvana while broadening my outreach and experimenting with different business models. For any business inquiries, please reach out to nirvanacollectionsinc@gmail.com.
Milestones
Milestones
500+ orders
International shipping to the UK, Australia, Sri Lanka, China, etc.
Reach of over 50,000+ through various social media and sales channels
independently running and managing all finances, merchandising, inventory, marketing and more.
Over 200+ product offerings
Currently: expanding and website development
Western Holiday Market December 2023
Western Holiday Market December 2023
In December of 2023, I was selected to participate in Western University's Holiday Market. After day's of preparation, we set up our booth in anticipation of the 5 hour market. Throughout the day, we met new people, shared about spirituality, and bonded over jewelry. With over 60 sales in the day, we were beyond ecstatic at the success of Nirvana Collections and thoroughly enjoyed sharing our creations with our community.
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