I optimized Google Ads PPC and Google Shopping Ads, refining strategies in Google Ads Manager and applying a detailed Google Ads Audit. As a Google Ads Specialist, I implemented Google AdWords best practices, enhancing tracking with Google Analytics. Utilizing Google Ads and Facebook Ads integration, I enhanced targeting and optimized seasonal campaign execution. With advanced digital marketing and social media marketing, I scaled transactions from 502 to 753, generating $324,348.16 in revenue with a 20.11 ROAS, ensuring sustainable growth. 

Project summary

Role: Google Ads Specialist | Facebook Ads Manager

Project goal: Increase the number of transactions and revenue in the B2B segment

Service: Meta Ads, Google Ads

Project niche: Wholesale Flowers

Geography: USA

Approach

1. Performed a thorough technical evaluation of both Google Ads and Meta Ads platforms, including tracking setup and review.

2. Analyzed previous campaigns to extract insights from past initiatives.

3. Crafted a marketing strategy covering all funnel stages, adapting to various seasonal periods.

4. Enhanced Google Merchant Center and Meta Shop by creating season-specific catalogues.

5. Initiated various campaign types, including seasonal and brand awareness campaigns.

6. Investigated audience interests in acquisition campaigns to accurately segment and target the appropriate B2B audience.

Results

Achieved an increase in transactions, leading to a significant revenue boost (753 transactions, generating $324,348.16 with a 20.11 Return On Ad Spend, a notable improvement from the prior 502 transactions and $216,998.33).

Initially, I focused on refining existing Google Ads search campaigns to capitalize on potential transactions during the training period of new campaigns.

Subsequently, I directed our efforts towards diversifying campaigns on both Google and Meta Ads. I introduced seasonal campaigns featuring popular winter flowers and standard campaigns effective year-round.  Then optimized and experimented with various creative elements and audience segments, identifying the most profitable combinations for the B2B segment.

These adjustments substantially enhanced revenue, with noticeable increases in both conversion numbers and ROAS, thereby boosting the profitability of our campaigns.

Through these initiatives, I identified two highly effective audience segments specific to our business, developed content formats aligned with distinct goals, and am now experiencing the positive outcomes of these refined strategies.