I improved Google Ads PPC performance by optimizing Google Ads Manager, refining Google Shopping Ads, and conducting a data-driven Google Ads Audit. As a Google PPC Specialist, I applied Google AdWords best practices and leveraged Google Analytics to optimize ad spend, enhance targeting, and scale campaigns. Through structured paid ads strategies, I expanded into new European markets, increased revenue, and reduced wasted spend. My clients Google Shopping Ads and Google Ads PPC improvements boosted visibility, engagement, and profitability, driving sustainable growth. 

The task

My client is a European safety sneaker brand that needed to improve its Google Ads PPC performance across multiple markets. The company faced challenges in optimizing Google Ads Manager, enhancing Google Shopping Ads, and increasing profitability in new market entries such as Switzerland, Spain, Austria, and France, while refining performance in established regions like Germany, the Netherlands, and Belgium.

The goal was to conduct a Google Ads Audit, implement Google AdWords best practices, and leverage Google Analytics to optimize ad spend, increase ROAS, and improve conversions across all campaigns.

The Challenge

Despite prior Google Ads PPC efforts, Shraks struggled with:

✔️ Inefficient Google Ads Manager setups across different country-specific accounts.

✔️ Poor Google Shopping Ads performance, leading to wasted ad spend.

✔️ Underperforming Google AdWords search campaigns that failed to capture non-branded traffic.

✔️ Lack of market-specific targeting, resulting in low conversion rates and missed opportunities.

A complete Google Ads Audit was needed to restructure campaigns, eliminate wasted spend, and optimize feed management for Google Shopping Ads across multiple regions.

Results

Established Markets (Before & After Optimization)

Before our team’s intervention (Previous 2 months):

Transactions: 751

Revenue: €65.2K

Cost per Conversion: €22.58

ROAS: 384%

After optimization (Jan 1 - Feb 18):

Transactions: 939 (+25%)

Revenue: €78.5K (+20.4%)

Cost per Conversion: €22.09 (-2.2%)

ROAS: 378% (slight reduction due to expansion efforts)

New Market Expansion

Launched January 28, Switzerland’s Google Ads performance in just a few weeks:

✔️ 56 transactions

✔️ Revenue: €4,499.15

✔️ Cost per Conversion: €15.43

✔️ ROAS: 5.14

Beyond the Numbers

Beyond revenue growth, our Google Ads PPC approach led to sustainable improvements in ad performance:

1. Google Ads Manager Optimization → Improved campaign structure and budget allocation, reducing wasted spend.

2. Google Shopping Ads Enhancements → Feed improvements increased product visibility in competitive markets.

3. Google Analytics Integration → Advanced tracking enables better data-driven decisions.

4. Google AdWords Search Strategy → Refining keywords and targeting led to higher engagement.

Our Google Ads Specialist team implemented Google AdWords best practices, ensuring campaigns remained cost-effective and scalable.