My role. Google Ads Specialist | Pay Per Click Advertising Expert | Search Engine Marketing Expert 

The goal

The project goal is to generate €5,000 in monthly sales specifically through targeted Google Ads campaigns, leveraging precise marketing strategies to enhance customer engagement and boost revenue.

Approach:

1. Performed a Google Ads audit, including historical data analysis and technical setup;

2. Analyzed previous campaigns to extract insights from past initiatives;

3. Analyzed competitors' strategies;

4. Developed a performance Google Ads strategy covering TOFU, MOFU, and BOFU;

5. Optimized Google Merchant Center for different markets;

6. Launched various campaign types, including Performance Max, Search, and Shopping Google Ads campaigns;

7. Completed in-depth analysis of search terms to maximize performance.

8. Completed analysis of top-performing and low-performing products to define scaling strategies.

Optimization:

1. My initial focus was on launching multiple campaigns in different languages to drive high-quality traffic.

2. I identified the top-performing countries by revenue and ROAS and adjusted budgets accordingly.

3. Constantly working on optimizing  campaigns and searching for new keywords using advanced services;

4. I worked on identifying opportunities to enhance the website's conversion rate.

These actions led to a substantial increase in revenue, improved conversion rates and ROAS, and boosted campaign profitability, setting the stage for both vertical and horizontal scaling.