I optimized Facebook Ads Manager campaigns with advanced Facebook Ads Media Buyer strategies, leveraging social media marketing and digital marketing to maximize sales. Using Facebook Leads Generation, I refined audience targeting, optimized Facebook Ads Ecommers, and improved conversions. By integrating Google Ads and Facebook Ads, I enhanced performance tracking and creative testing. These efforts increased transactions from 481 to 2102, generating $174,609.20 and achieving a 3.96 ROAS, ensuring long-term scalability. 

The goal

The main objective of this project is to achieve €50,000 in monthly sales.

Approach

1. Performed a Meta Ads audit, including historical data analysis and technical setup;

2. Analyzed previous campaigns to extract insights from past initiatives;

3. Analyzed competitors' strategies;

4. Developed a performance Meta Ads strategy covering TOFU, MOFU, and BOFU;

5. Optimized Meta catalog and Instagram Shop;

6. Launched various creative types, including UGC videos, Carousel formats, Static images, Catalog ads, and Collection ads;

7. Tested different targeting approaches and defined top-performing audience segments.

Optimization

1. Initially, we focused on building a strong account structure and generating high-quality traffic. By generating highly relevant traffic, our Pixel had a fast learning rate and received high-volume conversions.

2. Constantly working on optimizing our campaigns and developing new creative hypotheses;

3. Working to identify opportunities for conversion rate optimization of the website;

These activities substantially enhanced revenue, with noticeable increases in both conversion numbers and ROAS, thereby boosting the profitability of our campaigns and preparing the account for vertical and horizontal scaling.

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Results

Achieved an increase in transactions, leading to a significant revenue boost (2102 transactions, generating $174,609.20 with a 3.96 ROAS, a notable improvement from the prior 481 transactions and $34,750.11)