Embedded Files
Project:
For the UX copy test at JC Penny, below are the website copy suggestions I gave.
Challenge:
Identify 2-3 things you do not like on the JC Penney website and provide your rationale.
REWARDS PROFILE
Rationale: The first line of copy on the Rewards Profile – ‘You have no Rewards’ starts off on a negative note. To keep the website experience positive and pleasant for customers, I suggested the below copy.
New copy: Kick start your Rewards Points.
2. OFFER BANNER
2. OFFER BANNER
Rationale: The microcopy below the headline –‘Save 20% on your next purchase,' does not explain how customers can save 20%.
New microcopy: Sign up for our emails for an offer on your next purchase, plus watch your inbox for other exciting updates.
3. FIND A STORE - ICON
3. FIND A STORE - ICON
Rationale: Though the 'Find a Store' icon conveys the message, the order of copy (Near You, Find a Store) did not sound conversational. Hence, I suggested the below copy.
New copy option 1: Find a store near you
New copy option 2: We’re near you. Find a Store.
Challenge:
Challenge:
Give your recommendations to make the experience better for the consumer (These could be your writings)
Give your recommendations to make the experience better for the consumer (These could be your writings)
4. MY ACCOUNTS PAGE
4. MY ACCOUNTS PAGE
Rationale: On the Credit Card banner, the order of the copy could be changed in terms of priority. As a customer, I would like to see the benefit first, in this case, ‘faster checkout’ before I get to the details of how to do it.
New headline: Faster Checkout
New copy: Save your credit card and checkout in a flash.
5. HOME CATEGORY HEADER
5. HOME CATEGORY HEADER
Rationale: While the copy on the 'Home' category said 'Save On Home', I felt it would appeal better if the customers could see the double benefit — a beautiful home at a discounted price. For this, I took a page out of the old copywriting insight — 'sell the sizzle, not the steak'.
New headline: BEAUTIFUL HOME FOR LESS
6. MY ACCOUNT PAGE: JC PENNEY STORE
6. MY ACCOUNT PAGE: JC PENNEY STORE
Rationale: The idea of 'My JCPenney Store' ad was to let customers know that they could book products online and pick it up from a store near them. I suggested the below headline to give customers a quick idea as to what the service was all about.
New headline:
ORDER ONLINE. PICK-UP OFFLINE.
Page updated
Google Sites
Report abuse