I write and edit Endless Vacation magazine—RCI India’s official travel magazine published biannually. Through the travel articles, resort information and other engaging content, we aim to:

• Inspire and inform RCI members about various travel options and

• Drive enquiry and transactions to the destinations featured

My role:

• Conceptualise themes for each edition

• Generate article ideas

• Source original travel stories from RCI members

• Oversee the publication of print and digital editions along with the designer

• Magazine social media promotion

The process:

Kickoff:

The designer and I collaborate with the Marketing Director and Manager to plan the magazine strategy. The destination articles are decided as per the availability of resorts. Once the theme and destinations are decided, the designer and I set the pagination (see below) for team alignment.

Research and Writing:

I follow the editorial style guide to write engaging and informative articles in a casual tone of voice. My research involves reading up travel blogs, resort websites, customer reviews and speaking with RCI Call Center Guides who interact with RCI members on a daily basis.

Endless Vacation was recognised as runner-up in the Digital Magazine category at the American Resort Development Association (ARDA) Awards 2019.

Team: RCI India