Ruben's Portfolio

ATTIC LOUNGE | TAGLINE

Brief:

Attic is a rooftop lounge located on Lavelle Road in Bengaluru. The brief was to create a tagline for Attic's launch.

Research:

Having visited the location, I noticed that Attic offered a nice view of the city. The rooftop view overlooked some famous landmarks of UB City.

My role:

I wrote the tagline that alluded to Attic's unique location and its poshness.

Tagline: A LEVEL ABOVE ON LAVELLE ROAD

Team: Paddy Field Creative | Client: Attic Lounge

CORPORATE bROCHURE: CONCORDE GROUP

Brief:

Concorde Group is a Bengaluru based conglomerate that has their business verticals into real estate, education and hospitality. The brief was to develop a corporate brochure.

Solution:

I categorised the three business verticals into Build (for Real estate), Nurture (for School) and Nourish (for hospitality).

My role:

I co-wrote the brochure with my Creative Director.

Team: Paddy Field Creative | Client: Concorde Group

TECH TURF: AD CAMPAIGN

Brief:

Concorde Group wanted to promote its budget apartment located in Electronic City. The apartment's location close to major IT parks was the highlight.

Target:

Young IT professionals making their first investment.

Strategy:

Banking on the insight that people these days are making healthier lifestyle choices, I wrote copy that highlighted Tech Turf's proximity to all essentials available within a walking distance.

My Role:

Conceptualised and wrote copy for email and print ads.

Team: Paddy Field Creative | Client: Concorde Group

COLUMBIA ASia: BRAND CAMPAIGN

Brief:

Columbia Asia Hospital is known for its most modern equipments and experienced staff. As part of the business pitch, the team wanted us to create a brand positioning campaign and other innovative ideas.

Research & Strategy:

I did a competition analysis of the top hospitals in Bangalore, including Manipal and Fortis. Most of the hospitals focused on the equipments and technology in their communications. So, instead of speaking of Columbia Asia's technology, we focused on how it helped people get back on their feet sooner.

Campaign:

As Columbia Asia is equipped to help patients get back to a normal life as fast as possible, the brand positioning I came up with was Life Uninterrupted.

My Role:

Conceptualised the campaign with Creative Director and wrote the ad copy

Team: TBWA | Client: Columbia Asia Hospital

COLUMBIA ASIA | HEALTHCARE POINT CONCEPT

Taking the thought of Life Uninterrupted forward , I thought of an On the Move Healthcare Point that could be installed at Airports and Railways stations etc. Just like an ATM, you could log in with your Hospital registration card, and use the services like online consultation with the available Doctor and more. Just one more way of saying how Columbia Asia cares even when you are travelling.

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