Gardening Product Strategy In Detail

The gardening business had an established reputation and a loyal customer base, made up mostly of older, affluent clients. The owner was not seeking rapid growth but was curious about introducing something new: vertical gardening products. The idea was to see whether this innovation could complement the business’s traditional services and appeal to its long-standing customers without alienating them.

My role involved working closely with the owner and the technical director, who handled the online presence. I spoke with them about their goals, then explored customer preferences and concerns—focusing on themes like ease of maintenance, aesthetics, and practicality. The analysis was designed to test whether customers would embrace vertical gardening or view it as unnecessary. Instead of rushing to launch, I helped shape an evaluation process where feedback was gathered, concepts were tested, and ideas were refined. This gave the business a clear direction on whether and how to introduce the product without compromising its brand or client relationships.