Glare RGB Lighting
UX Research Project
Embedded Files
Trend of 2017 to 2018
Trend of 2017 to 2018
To understand what RGB player do for their WOW setup, I worked as a UX researcher and browsed through related topics on online communities. After second hand data study, several types of RGB setup pattern revealed.
Home Interview the RGB Players
Home Interview the RGB Players
Deep understand how and why RGB players build for their setup. Explored their journey for PC modifying and PC desk setup. Found out the needs and gaps they concerned during the modifying journey.
Inside The RGB World
Inside The RGB World
Expand the components that build the fancy RGB world to our interal team members.
Creating Personas
Creating Personas
Atmosphere creator - Leo
He makes his living on video editing - as his interest as well. He wants to express his personal style and eye on aesthetic with his wearing and setup of personal space.
Self coding MODer - Jerry
He loves to modify PC and control electronic objects with open source software. His first MOD item was his first mechanical gaming keyboard in high school.
Faith of Brand - Alex
He collects every piece of the brand he loves. He wants to stand out of the crowd and show his enthusiasm about his collections.
ACG theme - Tina
Animation and comics is half of her life. She attends the Comic-Con event every year. She’s collected several shelves of peripheral products for those characters she loves.
User Needs
User Needs
Synthesis lighting effect cross different components (brand, generation of components etc.)
Express personal style on lighting components
Unify control with single control center
Extend lighting theme to atmosphere
Align with customer needs
Align with customer needs
Before dive into product concepts, it is essential to align the direct with customer needs. Discussion and demonstration to clarify the direct to move on.
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