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Assistance or Distraction?
Assistance or Distraction?
Ride-along research with car driver using on-market systems to collect overall driving experience and behavior. It is important to understand the different factors that may influence driving experience. I worked as senior UX designer and researcher to lead the project and collaboration with cross-functional teams.
Co-working Process
Co-working Process
Road Test in Different Scenarios
Road Test in Different Scenarios
The Moment Needs for a Help
The Moment Needs for a Help
A driving assist system should not be one factor influence driver. One critical issue found during usability benchmark, confusing image is hard to provide instant information when focus on road.
Reveal and Illustrate the Needs & Gaps
Reveal and Illustrate the Needs & Gaps
Leverage findings from field research, I shifting system design to increase the confidence of driver as extension monitoring. To evaluate the new design and recall users' memory from real driving experience during the road test, I used in-lab simulation to reveal driving scenario in more safe and cost efficient way.
System Prototyping
System Prototyping
After the in-lab simulation test, I converted the finding and improvement for system design into more detail prototype. This prototype worked well while explaining the research finding and demonstrating the design outcome to Automobile Engineer Team and Marketing Team. After collected feedback from design demonstration, I amended the detail and created the UX spec as design delivery.
New Vision in Driving
New Vision in Driving
Together with Engineer team and UX team, the new system brings intuitive monitoring and feedback to help driver check for surroundings from their seat.
Project Feedback
Project Feedback
Automobile system development lead:
"Understand user concerns and needs more efficiently from UX competitors review. The insights from UX evaluation help to determine and leverage product scope."
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