Park, Jeong-Ah, Chang Hyun Kim, and Hye-Jin Kim. "AI literacy for safe deployment: Cross-national evidence on the interaction between talent and governance." Telecommunications Policy (2025)
Lee, Myounggu, Jihoon Cho, Youngju Kim, and Hye-Jin Kim. "Extracting offline retail shopping patterns: a restricted Boltzmann machines approach to customer segmentation and cross-selling." Expert Systems with Applications (2025)
Kim, Youngjun, Hye-Jin Kim, and Keeyeon Ki-cheon Park. "From visuals to value: leveraging generative AI to explore the economic implications of movie poster." Journal of Business Research (2025)
Kim, Youngjun, Youngju Kim, and Hye-Jin Kim. "Impact of product packaging messages on consumer perceptions and choice: The role of health claims and bonus pack promotions." Appetite (2024)
Nam, Kyungjin, Heewon Kim, Soowon Kang, and Hye-jin Kim. "The BTS ARMY on Twitter flocks together: How transnational fandom on social media build a viable system." Telematics and Informatics (2024)
Yoo, Hyunsoo, Jihoon Cho, Youngju Kim, and Hye-Jin Kim. "Upselling through upgrading: The role of employee engagement." International Journal of Market Research (2024)
Park, Jeong-Ah and Hye-Jin Kim, “Strategic Formation of CEO Apologies: Emulating Post-Crisis Public Statements Through GPT-4.” Customer Needs and Solutions (2024)
Lee, Myounggu, Jihoon Cho, Youngju Kim, and Hye-Jin Kim. “Impact of movie-watching on cross-selling revenue in shopping malls: Implications for post-pandemic recovery.” Journal of Retailing and Consumer Services (2023)
Choi, Insu, Myounggu Lee, Hye-jin Kim, and Woo Chang Kim. “Elucidating Directed Statistical Dependencies: Investigating Global Financial Market Indices’ Influence on Korean Short Selling Activities.” Pacific-Basin Finance Journal (2023)
Lee, Myounggu and Hye-Jin Kim. “A collaborative filtering model incorporating media promotions and users’ variety-seeking tendencies in the digital music market.” Decision Support Systems (2023)
Park, Keeyeon, Hye-Jin Kim, and Jong Min Kim. "The effect of mobile device usage on creating text reviews." Asia Pacific Journal of Marketing and Logistics (2023)
Lu, Shasha, Hye-jin Kim, Yinghui Zhou, Li Xiao, and Min Ding. "Audio and Visual Analytics in Marketing and Artificial Empathy." Foundations and Trends in Marketing (2022)
Lee, Myounggu, and Hye-jin Kim. "Exploring determinants of digital music success in South Korea." Electronic Commerce Research (2022)
Li, Yiling, Hye-jin Kim, Boram Do, and Jeonghye Choi (2022), "The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness." Journal of Business Research (2022)
Bae, Giwoong, and Hye-Jin Kim. "Interdependent relation between earned media and TV ratings." Asia Pacific Journal of Marketing and Logistics (2021)
Kim, Hye-jin, Yi Wang, and Min Ding, "Brand Voiceprint." Customer Needs and Solutions (2021)
김혜진 and 이명구. "마케팅 분야의 머신러닝 연구 동향 분석" 마케팅연구 (2021)
Bae, Giwoong, and Hye-jin Kim. "Using Topic Modeling to Analyze Transition of Movie Themes in South Korea." 마케팅연구 (2021)
이연수 and 김혜진. "소비자 리뷰 텍스트마이닝을 이용한 신생 산업 시장 구조 분석: 국내 수제 맥주 시장의 경쟁 관계 및 시장 구조를 중심으로" 정보시스템연구 (2021)
Nam, Kyungjin, and Hye-jin Kim. "The determinants of mobile game success in South Korea." Telecommunications Policy (2020)
Bae, Giwoong, and Hye-jin Kim. "The impact of online video highlights on TV audience ratings." Electronic Commerce Research (2020)
Jung, Dain, Do Won Kwak, Hye-Jin Kim, and Minki Kim. "An empirical investigation on the economic impact of shared patient information among doctors." Applied Economics (2020)
유현수, 고혜수, 김혜진 and 이진화. "The Formation of Entrepreneurial Orientation through Transgenerational Entrepreneurial Effort and Its Impact on the Entrepreneurial Outcome: the Case of Korean Micro Family Business" 상품학연구 (2020)
Keeyeon Ki-cheon Park and 김혜진. "Understanding Brand Image from Consumer-generated Hashtags" 아시아마케팅저널 (2020)
Bae, Giwoong, and Hye-jin Kim. "The impact of movie titles on box office success." Journal of Business Research (2019)
Park, Jiyoun, Changi Nam, and Hye-jin Kim. "Exploring the key services and players in the smart car market." Telecommunications Policy (2019)
Bae, Giwoong, and Hye-Jin Kim. "Relation between early e-WOM and average TV ratings." Asia Pacific Journal of Marketing and Logistics (2019)
배기웅 and 김혜진. "초기 시청자 반응과 드라마 평균 시청률 사이의 관계: 토픽 모델링 측면에서" 방송문화연구 (2019)
남경진, 김혜진 and 권영선. "Do Real-time Interactions Increase Audience Satisfaction for Online Live Video Streaming Service?: The Case of AfreecaTV in Korea" 정보사회와 미디어 (2018)
배기웅 and 김혜진. "관광객 유동인구의 새로운 군집 분석: 제주도를 중심으로" 관광레저연구 (2016)
Kim, Hye-Jin, Young-Hoon Park, Eric T. Bradlow, and Min Ding. "PIE: A holistic preference concept and measurement model." Journal of Marketing Research (2014)
Xiao, Li, Hye-jin Kim, and Min Ding. "An introduction to audio and visual research and applications in marketing." Review of Marketing Research (2013)