Publications
2024
Park, Jeong-Ah and Hye-Jin Kim, “Strategic Formation of CEO Apologies: Emulating Post-Crisis Public Statements Through GPT-4.” Customer Needs and Solutions (2024)
Nam, Kyungjin, Heewon Kim, Soowon Kang, and Hye-jin Kim. "The BTS ARMY on Twitter flocks together: How transnational fandom on social media build a viable system." Telematics and Informatics (2024)
2023
Lee, Myounggu, Jihoon Cho, Youngju Kim, and Hye-Jin Kim. “Impact of movie-watching on cross-selling revenue in shopping malls: Implications for post-pandemic recovery.” Journal of Retailing and Consumer Services (2023)
Choi, Insu, Myounggu Lee, Hye-jin Kim, and Woo Chang Kim. “Elucidating Directed Statistical Dependencies: Investigating Global Financial Market Indices’ Influence on Korean Short Selling Activities.” Pacific-Basin Finance Journal (2023)
Lee, Myounggu and Hye-Jin Kim. “A collaborative filtering model incorporating media promotions and users’ variety-seeking tendencies in the digital music market.” Decision Support Systems (2023)
Park, Keeyeon, Hye-Jin Kim, and Jong Min Kim. "The effect of mobile device usage on creating text reviews." Asia Pacific Journal of Marketing and Logistics (2023)
2022
Lu, Shasha, Hye-jin Kim, Yinghui Zhou, Li Xiao, and Min Ding. "Audio and Visual Analytics in Marketing and Artificial Empathy." Foundations and Trends in Marketing (2022)
Lee, Myounggu, and Hye-jin Kim. "Exploring determinants of digital music success in South Korea." Electronic Commerce Research (2022): 1-22.
Li, Yiling, Hye-jin Kim, Boram Do, and Jeonghye Choi (2022), "The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness." Journal of Business Research 151 (2022): 232-243.
2021
Bae, Giwoong, and Hye-Jin Kim. "Interdependent relation between earned media and TV ratings." Asia Pacific Journal of Marketing and Logistics (2021)
Kim, Hye-jin, Yi Wang, and Min Ding, "Brand Voiceprint." Customer Needs and Solutions (2021)
김혜진 and 이명구. "마케팅 분야의 머신러닝 연구 동향 분석" 마케팅연구 36, no.1 (2021): 1-25. (KCI)
이연수 and 김혜진. "소비자 리뷰 텍스트마이닝을 이용한 신생 산업 시장 구조 분석: 국내 수제 맥주 시장의 경쟁 관계 및 시장 구조를 중심으로" 정보시스템연구 30, no.2 (2021): 189-214. (KCI)
2020
Nam, Kyungjin, and Hye-jin Kim. "The determinants of mobile game success in South Korea." Telecommunications Policy 44, no. 2 (2020): 101855.
Bae, Giwoong, and Hye-jin Kim. "The impact of online video highlights on TV audience ratings." Electronic Commerce Research (2020): 1-21.
Jung, Dain, Do Won Kwak, Hye-Jin Kim, and Minki Kim. "An empirical investigation on the economic impact of shared patient information among doctors." Applied Economics 52, no. 33 (2020): 3555-3573.
유현수, 고혜수, 김혜진 and 이진화. "The Formation of Entrepreneurial Orientation through Transgenerational Entrepreneurial Effort and Its Impact on the Entrepreneurial Outcome: the Case of Korean Micro Family Business" 상품학연구 38, no.6 (2020) : 147-155. (KCI)
Keeyeon Ki-cheon Park and 김혜진. "Understanding Brand Image from Consumer-generated Hashtags" 아시아마케팅저널 22, no.3 (2020) : 71-85. (KCI)
2019
Bae, Giwoong, and Hye-jin Kim. "The impact of movie titles on box office success." Journal of Business Research 103 (2019): 100-109.
Park, Jiyoun, Changi Nam, and Hye-jin Kim. "Exploring the key services and players in the smart car market." Telecommunications Policy 43, no. 10 (2019): 101819.
Bae, Giwoong, and Hye-Jin Kim. "Relation between early e-WOM and average TV ratings." Asia Pacific Journal of Marketing and Logistics (2019).
배기웅 and 김혜진. "초기 시청자 반응과 드라마 평균 시청률 사이의 관계: 토픽 모델링 측면에서" 방송문화연구 31, no.1 (2019) : 103-138. (KCI)
2018
남경진, 김혜진 and 권영선. "Do Real-time Interactions Increase Audience Satisfaction for Online Live Video Streaming Service?: The Case of AfreecaTV in Korea" 정보사회와 미디어 19, no.2 (2018) : 149-167. (KCI)
2016
배기웅 and 김혜진. "관광객 유동인구의 새로운 군집 분석: 제주도를 중심으로" 관광레저연구 28, no.1 (2016) : 25-43. (KCI)
2014
Kim, Hye-Jin, Young-Hoon Park, Eric T. Bradlow, and Min Ding. "PIE: A holistic preference concept and measurement model." Journal of Marketing Research 51, no. 3 (2014): 335-351.
2013
Xiao, Li, Hye-jin Kim, and Min Ding. "An introduction to audio and visual research and applications in marketing." Review of Marketing Research (2013).