Professor
Hye-Jin Kim
Director, Center for Industrial Liaison (산학협력센터장) (May 2024-Current)
Associate Professor of Marketing,
School of Business and Technology Management, College of Business,
Korea Advanced Institute of Science and Technology (KAIST)
(June 2013-Current)
Education
Ph.D., Marketing (minor in Statistics), Smeal College of Business, The Pennsylvania State University, May 2013
M.S., Marketing, Mays Business School, Texas A&M University, Dec. 2007
B.S., Business Administration (dual degree in Economics), Korea University, Aug. 2006
Research Interests
Human voice (speech) analysis and applications in marketing
Artificial Intelligence/Machine learning applications in marketing
Media and entertainment marketing
New product development/innovations
Achievements
Prize for Excellence in Teaching, KAIST, 2023 (52주년 개교기념 우수강의상)
Maekyung Young Scholar Award, 2019 The Korean Academic Society of Business Association Summer Convergence Conference, “Transition of Movie Themes: A Topic Modeling Perspective”
Best Paper in Conference Award, 2019 American Marketing Association Winter Academic Conference, “An exploration of individual critic reviews in forecasting box office performance: Using matrix completion and deep learning”
Winner, ISMS Doctoral Dissertation Proposal Competition, 2012
Consortium Fellow, 47th Annual AMA Sheth Doctoral Consortium, University of Washington, 2012
Teaching
BTM236 Marketing (Undergrad)
BTM436 Marketing Research (Undergrad)
BTM736 Advanced Quantitative Analysis (Grad)