Professor

Hye-jin Kim

Associate Professor of Marketing,

School of Business and Technology Management, College of Business,

Korea Advanced Institute of Science and Technology (KAIST)

(June 2013-Current)

Education

  • Ph.D., Marketing (minor in Statistics), Smeal College of Business, The Pennsylvania State University, May 2013

  • M.S., Marketing, Mays Business School, Texas A&M University, Dec. 2007

  • B.S., Business Administration (dual degree in Economics), Korea University, Aug. 2006

Research Interests

  • Human voice (speech) analysis and applications in marketing

  • Machine learning and applications in marketing

  • Media and entertainment marketing

  • New product development/innovations

Achievements

  • Maekyung Young Scholar Award, 2019 The Korean Academic Society of Business Association Summer Convergence Conference, “Transition of Movie Themes: A Topic Modeling Perspective”

  • Best Paper in Conference Award, 2019 AMA Winter Academic Conference, “An exploration of individual critic reviews in forecasting box office performance: Using matrix completion and deep learning”

  • Winner, ISMS Doctoral Dissertation Proposal Competition, 2012

  • Consortium Fellow, 47th Annual AMA Sheth Doctoral Consortium, University of Washington, 2012

Teaching

  • MSB236 Marketing (Undergrad)

  • MSB436 Marketing Research (Undergrad)

  • MSB736 Advanced Quantitative Analysis (Grad)