Ph.D.
Ph.D., KAIST, 2025
M.S., KAIST, 2023
Thesis: "Studies on Mixed Promotional Elements Through Text and Image Analysis"
Placement: SAMSUNG Card
Ph.D., KAIST, 2023
M.S., KAIST, 2016
Thesis: "Essays on Customer Contact Employees in Service Organizations"
Placement: ETRI
Ph.D., KAIST, 2023
Thesis: "Analyzing Consumer Choices Through Collaborative Filtering and Its Applications in Marketing"
Placement: Konkuk University
Ph.D., KAIST, 2022
Thesis: "The Investigation on Electronic Word-of-Mouth: A Focus on Consumer Behavior"
Placement: Kongju National University
Ph.D., KAIST, 2022
Thesis: "Studies on Consumer Preferences and Success Factors in the Content and Platform Industry"
Placement: SAMSUNG Electronics
Ph.D., KAIST, 2020
Thesis: "(The) Impact of Text Data on Revenue : Focused on Film Industry"
Placement: SAMSUNG SDS
Ph.D., KAIST, 2020
Thesis: "Essays in Health Care Analytics"
Placement: Liaoning University
Ph.D., KAIST, 2018
Thesis: "Marketing Strategies using Unstructured Data : (a) Focus on Product Design and Brand Relatedness"
Placement: SAMSUNG Electronics
M.S.
M.S., KAIST, 2025
Thesis: Do Robots Deserve Tips? Exploring Customer Satisfaction on Robot-Tip Policies
Placement: KAIST (Ph.D. Student)
M.S., KAIST, 2024
Thesis: Virtual Socialness: Determinants of VR Game Success and the Role of Social Presence
Placement: Kakao Corp.
M.S., KAIST, 2024
Thesis: "The Body Speaks: The Effects of Machine-Extracted Body Pose in Image Content"
Placement: Massachusetts Institute of Technology (Ph.D. student)
M.S., KAIST, 2022
Thesis: "The Influence of Prior Price Promotions on Customer Satisfaction of Service Upgrades"
Placement: Hyundai Motor Company
M.S., KAIST, 2022
Thesis: "User and Instructor Influences on the Sales of Online Education Courses"
Placement: The University of Chicago (M.S. student)
M.S., KAIST, 2022
Thesis: "Analysis of Product Package Design Elements through Machine Learning"
Placement: KAIST (Ph.D. student)
M.S., KAIST, 2019
Thesis: "Assessing The Effects of Perceived Service Quality and Customer Satisfaction on Behavioral Intention in Airline Industry : using Online Review and Text-Mining"
Placement: The University of Kansas (Ph.D. student)
M.S., KAIST, 2016
Thesis: "(The) Volume and Valence Effect of e-WOM (Word-of-Mouth) on TV Viewership "
Placement: R+V ReVersicherung