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DAPR Narrative Reports links
Performance of Graduates
A TRACER STUDY ON THE EMPLOYMENT STATUS OF THE POLYTECHNIC UNIVERSITY OF THE PHILIPPINES’ BACHELOR’S IN ADVERTISING AND PUBLIC RELATIONS GRADUATES OF SY: 2017-2019
The initial employment of the ADPR Batch 2017-2019 alumni after graduation are the following:
The majority of respondents in ADPR batches 2017-2019 claimed to have met their job goals following graduation. This includes 70% of responses from the 2017 batch, 73.13 % in 2018, and 58.82 % in 2019.
More than half of the respondents in ADPR batches 2017-2019 stated that their initial career was related to advertising and public relations. This includes 76% of responses from the 2017 batch, 56.72 % in 2018, and 75.49 % in 2019.
When asked what are the factors that affected their choice for their initial career, 76% of ADPR batches 2017 stated that ‘Skills and Talent influence their decision followed by 44% choosing “Job Market” and 24% choosing “Chance”. These results are similar for the ADPR batches 2018 were also 70% of them claimed that ‘Skills and Talent” influence their decision followed by 40.30% choosing “Job Market” and 32.84% choosing ''Chance”. However, for ADPR batch 2019 the "Job Market" was chosen by 21% of respondents as the most important factor influencing their job choice. This is followed by 17.81% of them answered "Skills and Talents," and 12.79% answered "Family."
Most of the ADPR alumni respondents specifically 78% for batch 2017, 83.58% for batch 2018, and 88.24% for batch 2019 work full-time on their initial careers.
Results showed that the majority of respondents from batch 2017 started their careers in "Advertising," followed by 18% in "Marketing," For the batch 2018, 53.73 % started their careers in "Advertising," and 13.43 % in "Marketing."
While almost half, 59.80% of batch 2019 respondents started their careers in "Advertising," and 8.82 % in "Financial Intermediation."
According to the findings, 24% from batch 2017, 25.37% from batch 2018, and 28.43% from batch 2019 stay in their first employment for two years.
The current employment of the ADPR Batch 2017-2019 alumni are the following:
The majority of current employment status of ADPR batch 2017-2019 is Full-time which is 82% of batch 2017, 80.60% of batch 2018, and 83.33% of batch 2019.
Among the career ADPR batch 2017-2019 is currently applied to, in batch 2017 Advertising ranked first with 46.00%, followed by Marketing at 16.00% and Real Estate, Renting and Business Activities at 8.00%. In batch 2018 the top career in Advertising with 43.28% then Marketing with 14.93%, and Real Estate, Renting and Business Activities and Wholesale and Retail Trade, repair of motor vehicles, motorcycles and personal and household goods both with 5.97%. While in batch 2019 majority is in Advertising which is 61.76%, followed by Marketing and Financial Intermediation with 7.84%, and Real Estate, Renting and Business Activities with 2.94%
Most of the ADPR batch 2017-2019 are not planning on shifting to another career industry, which is 52.00% of batch 2017, 59.70% of batch 2018, and 36.27% of batch 2019.
When asked what kind of industry or career they are planning to shift to, for batch 2017, Advertising is the top career with 29.41% also with batch 2019 with 38.89%. While in batch 2018 the top careers are Advertising and Marketing both with 15.79%.
In terms of the type of employment contract that ADPR batch 2017-2019 aim for in the future when shifting a career, Full-time employment ranks first.
Among the ADPR batch 2017-2019 reasons for staying/shifting to a particular line of industry/career, for batch 2017, economy ranks first with 60% followed by Skills and talent with 56.67% and Family with 40%. For batch 2018, Skills and talent comes first with 79.31% followed by Culture with 34.38%, and Family, Job Market, Economy, and Socials with all having 27.59%. Lastly, batch 2019, Skills and talent ranks first with 68.06% followed by Family with 37.50%, and Economy with 33.33%.
Research Agenda
Designed and constructed the Research Thrusts and Priorities of the Bachelor in Advertising and Public Relations
In this regard, the University adopts a clear, practical and realizable University Research Agenda (URA) meant and calculated to:
(1) be aligned with the strategic plan of the University;
(2) unify the direction and framework of the research activities of the University;
(3) align the research efforts of the University with the thrust and priorities of national government agencies e.g. Department of Science and Technology (DOST), National Economic and Development Authority (NEDA), Commission on Higher Education (CHED), among others; and
(4) generates researches, scientific, social, cultural and technological development’
Faculty researches are published in refereed international journals
Dr. Rudolf Anthony A. Lacerna receiving the certificate for Best Presenter Award in Universiti Malaysia Sabah
Dr. Jerielyn V. Reyes received the Nemesio E. Prudente Excellence in Research as Finalist in Bali, Indonesia
Dr. Jerielyn V. Reyes received the Nemesio E. Prudente Excellence in Research as Finalist in Bali, Indonesia
Dr. Rudolf Anthony A. Lacerna and Dr. Jerielyn V. Reyes presented their research paper during the iCOMs 2021organized by Universiti Teknologi Mara in Malaysia
Dr. Jerielyn V. Reyes during the IConex 2021in a virtual international research conference on Extension
Dr. Rudolf Anthony A. Lacerna and Dr. Jerielyn V. Reyes presented their research paper during the iCOMs 2021organized by Universiti Teknologi Mara in Malaysia
Dr. Rudolf Anthony A. Lacerna and Dr. Jerielyn V. Reyes presented their research paper during the iCOMs 2021organized by Universiti Teknologi Mara in Malaysia
Dr. Jerielyn V. Reyes during the IConex 2021in a virtual international research conference on Extension
Dr. Rudolf Anthony A. Lacerna and Prof. Jeffrey R. Ancheta published their research in ISI Journal through Youth Voice Journal
Dr. Jerielyn V. Reyes on her poster presentation during the Crossover Research Conference
Dr. Jerielyn V. Reyes presented her research in Bali, Indonesia
Dr. Jerielyn V. Reyes published her research in an SCOPUS Journal through EOJNSS
Dr. Jerielyn V. Reyes during the IHERF 2018 in Manila Hotel
Dr. Jerielyn V. Reyes published her research in an ASEAN Citation Index Journal through APJMR
Dr. Jerielyn V. Reyes published her research in JBIPA
List of Published Researches certified by IPO
LIST OF RESEARCH COMPLETED BY THE STUDENTS, SY 2021-PRESENT
TITLE
Researcher/s
Adviser
Year Completed
“UNCOVERING THE EXPERIENCES OF ONLINE SHOPPERS DURING THE PANDEMIC: A CASE STUDY ON THE PURCHASING BEHAVIOR OF THE FILIPINO MILLENIALS AND GEN Z”
Researchers: Juntilla, Joana Marie Abad
Madrid, Honey Faye Coleen
Martinez, Jer-Ric Alonzo
Orobia, Charlene
Torres, Jan Ricky Conican
Adviser: Jerielyn V. Reyes
Year Completed: 2022
“A CORRELATIONAL STUDY BETWEEN PERSONALITY TRAITS AND CHALLENGES IN ONLINE LEARNING OF ADVERTISING STUDENTS FROM PUP MANILA”
Researchers: Alipio, Andres Mike
Calachan, Bea Nadine
Elag, Maria Concepcion
Sacdalan, Quennie Jean
Adviser: Jerielyn V. Reyes
Year Completed: 2022
JOB SATISFACTION OF PUP ADPR GRADUATES WORKING IN DIGITAL ADVERTISING
Researchers: Aranas Juan Carlos
Guab, Lorenzo
Severino, Alondra
Zamora, Marjorie
Adviser: Jerielyn V. Reyes
Year Completed: 2022
”A TRACER STUDY OF PUP ADVERTISING AND PUBLIC RELATIONS BATCHES 2017-2019”
Researchers: Ansing, Arlyn
Bautista, Marc Frederick
De Guzman, Dennis
Fernandez, Mhilbray
Madrigal, Rona
Adviser: Jerielyn V. Reyes
Year Completed: 2022
“SEXUAL INNUENDO IN ADVERTISEMENTS AS PERCEIVED BY FILIPINO VIEWERS FROM METRO MANILA”
Researchers: Caballero, Samuela G.
Gulok, Willy Ann E.
Hulipas, May Desiree I.
Rapacon, Maureen Shari Q.
Serrano, Michaela D.
Adviser: Jerielyn V. Reyes
Year Completed: 2022
Narrative Experiences of Student’s Organizational Involvement on their Academic Achievement During the Pandemic
Researcher: Medina, Kheena
Adviser: Jerielyn V. Reyes
Year Completed: 2022
Reception of Heterosexual Filipino Millennials to video advertisement with LGBTQ+ representation
Researchers: Conchada, Rose Gail
Duran, Diane Mae
Fiesta, Allonica Joice
Figueroa, Carol
Galzote, John Niño
Adviser: Jerielyn V. Reyes
Year Completed: 2022
“RELIGIOUS GROUPS’ ACCEPTANCE TOWARDS LGBTQIA+-THEMED
ONLINE ADVERTISEMENTS”
Researchers: De Ocampo, Joseph Ivan S.
Dumduman, David Jonathan
Somera, Arlyn L.
Torres, Miguel Carlos D.C.
Adviser: Jerielyn V. Reyes
Year Completed: 2022
Brand ADtivism: The Relationship between the Political Ideologies of University Students in Metro Manila and their Attitude towards Brand Activism
Researchers: Bolanos, Johanna
Cagalingan, Justine
Castillejos, Nandelle
Garbosa, Denise
Lebumfacil, Loella
Adviser: Jerielyn V. Reyes
Year Completed: 2022
ODDVERTISING: THE PERCEPTION OF THE CONSUMERS IN THE PHILIPPINES ON THE SURREALIST ADVERTISEMENT OF RC COLA
Researchers: Agustin, Margauxrette
Aviles, Jitz
Espedillon, Jonathan David
Lopez, Venz
Tiongson, Refonier
Adviser: Jerielyn V. Reyes
Year Completed: 2022
THE EFFECTS OF PANDEMIC AS EXPERIENCED BY THE PUP BAPR STUDENTS
Researcher: Velasco, Andrew A.
Adviser: Jerielyn V. Reyes
Year Completed: 2022
Assessment of technical skills of graduating BAPR students A.Y. 2021-2022: Basis for PUP Student Skills Development Plan
Researchers: Ariento, Leahlynn
Constantino, Patricia
Del Rosario, Wynona
Ladisla, Julianne
Tupaz, Phoenix
Adviser: Jerielyn V. Reyes
Year Completed: 2022
Effectiveness of Distance Learning to the First Year Students of Advertising and Public Relations A.Y. 2020-2021 at the Polytechnic University of the Philippines
Researchers: Canlas, Zymon
Grimaldo, Miguel
Moises, Ruthy
Salcedo, Patrick
Tolentino, Giorjean
Adviser: Jerielyn V. Reyes
Year Completed: 2022
“AUDIO-R OWN:” A NARRATIVE ON PWD AD VIEWING EXPERIENCE
Researchers: Lucas, Julia Carmina
Tolentino, Arlou
Yutuc, Hannah Lorraine
Adviser: Jerielyn V. Reyes
Year Completed: 2022
Understanding Millennials' Buying Behavior towards Brands that are Vocal in their Political Leaning Using Consumer Information Processing Model
Researchers: Acedera, Neildrin I.
Cabase, Marck Jervhine P.
Collantes, Kimberly Jade P.
Linsangan, Cipres Leila N.
Resurreccion, Stymie J. D. A.
Adviser: Jerielyn V. Reyes
Year Completed: 2022
A qualitative study of perceptions of mothers from Quezon City, District 2 regarding COVID19 vaccination
Researchers: Albano, Babylyn
Dacanay, Ericson
De Castro, Leica
Mallorca Jr, Danilo
Subito, Daisy
Adviser: Jerielyn V. Reyes
Year Completed: 2022
A Case Study about Experience of Polytechnic University of Philippines-Bachelor in Advertising and Public Relations Alumni in PANANAW Awards: The PANAF Brand Communication Student’s Competition
Researchers: Datoy, Eunice Gabrielle C.
Navarro, Franchesca Athena R.
Opu-an, Stephanie Ivy
Reyes, Jeena Paulin E.
San Agustin, Zebedy Rafael S.
Adviser: Rudolf Anthony A. Lacerna
Year Completed: 2022
A Content Analaysis of Humor in GIGIL Philippines’ List of Funny Video Advertisements
Researchers: Alfaro, Bienver Edision S.
Benitez, Christian Allen Y.
Gonzales, Jeremiah N.
Javier, Nica Mae G.
Adviser: Rudolf Anthony A. Lacerna
Year Completed: 2022
Analysis of Young Adult’s ReceptionTowards Lazada’s Commercial “Be Proud”. Be You.”
Researchers: Arandia, Tracy Anne T.
Casero, Caselyn Q.
De Torres, Ella Mae E.
Marasigan, Kernel M.
Adviser: Rudolf Anthony A. Lacerna
Year Completed: 2022
The Impact of Implemented Anti-Smoking Campaign: Yoki Break-up Goals on the PUP ADPR Students Batch 2018-2019 Who Authored the Campaign
Researchers: Arma, Christine B.
Dacumos, Mark Luigi M.
Mayor, Jerome Z.
Parato, Julia Jeneve A.
Salasalan, John Joshua R.
Adviser: Rudolf Anthony A. Lacerna
Year Completed: 2022
The Level of Effectiveness of K-Pop Idols as Endorsers of Skincare Products in the Philippines and its Relations to the Purchasing Behavior of Female K-Pop Fans in Greater Metro Manila
Researchers: Adorbo, Joy Q.
Ardiente, Lovely O.
Barozo, Frances B.
Boncato, Aimee T.
Dela Cruz, Karissa Mia D.
Adviser: Rudolf Anthony A. Lacerna
Year Completed: 2022
Extension Program
ARCHDIOCESE OF MANILA MINISTRY ON PERSONS WITH DISABILITIES (AMMPD)
Every year in the first week of December, the Archdiocese of Manila Ministry of Persons with Disabilities (AMMPD) celebrates the Persons with Disabilities Day as part of observing the Catholic Handicapped Week which falls on the first week of December.
The celebration aims to gather SPED students, youths, and adults with disabilities to allow them to build camaraderie and friendship with one another and to experience the joyous experience of Christmas.
PWD Day
This celebration is open for all persons with disabilities within the archdiocese. We refer to persons with disabilities as those who are deaf, blind, hearing-impaired, autistic, mentally retarded, people with cerebral palsy or Down's Syndrome and those who are physically challenged.
One of the events of PWD Day was held on December 2, 2017, at Don Bosco Technical Institute in Makati City, over a thousand PWDs graced this worthy gathering of love and sharing.
For their 20th year, Archdiocese of Manila celebrated PWD Day on December 7, 2019 at the same grounds—Don Bosco Technical Institute, Makati City. Gathered to celebrate the annual event, the people were in incredible energy as they took part in various fun activities.
URBAN POOR ASSOCIATES
On August 19, 2020, one of UPA's Associates inquired the Department of Advertising and Public Relations about the possibility of conducting a graphic design and photography training for their volunteers, which they could use for their social media campaign and online efforts to promote the welfare of the urban poor. UPA volunteers lack the skills required to create well-designed promotional materials. Promotional materials are thought to be effective methods for spreading the message advocated by the UPA.
VITAL STRATEGIES
ADPR was also able to build a partnership with an international organization, the Vital Strategies. The organization is designed to showcase the breadth of our global health programs. It envisioned a world where everyone is protected by a strong public health system; and the organization never failed to share the many victories and challenges we have in partnering with governments in advancing their ability to protect their people.
AdSiklaban
Through coordinating with Mr. Carlos " Kaloi " P. Garcia, the Communication Manager of Vital Strategies, the ADPROS, under the advisory of Prof. Jerielyn V. Reyes, has conducted an Advocacy Campaign competition called "AdSiklaban". It is designed for the faculty and students to showcase their talents in creating campaigns in an advocacy form. The advocacy is about anti- smoking, pushing for the rise of sin-tax to minimize smokers in the Philippines.
GLOBAL COMMUNITY ENGAGEMENT AND RESILIENCE FUND – GCERF
Finally, after several attempts of follow ups with GCERF (Global Community Engagement and Resilience Fund), a series of talks have ensued since early part of March 2022 for possible international extension partnership.
Based in Geneva, GCERF is the global fund dedicated to preventing violent extremism. It connects local communities to global resources, supporting grassroots initiatives that are typically out of reach for international donors and helping them thrive (lifted from GCERF website).
Community Stakeholders
Faculty Development Plan
National/International linkages
Quality Assurance Plan
THE PUP QUALITY ASSURANCE CENTER (QAC)
Under Pillar 2, Responsive and Innovative Curricula and Instruction and Agenda
VII: Global Academic Standards and Performance Excellence dictates the mandate of the Quality Assurance Center.
Established in June 2008, the PUP Quality Assurance Center plays a crucial role insustaining the quality outcomes of the University as an epistemic community.
Recognizing that quality is the University’s primary responsibility, the PUP QAC strives to nurture a culture of quality through the development, implementation, monitoring and review of quality assurance-related policies, procedures, and projects to meet institutional, national, and international standards. It also conducts periodic reviews of curricular offerings, ensuring that academic programs remain responsive to stakeholders and societal needs.
Acknowledging that quality assurance is a holistic, participatory, and collaborative process, the Center functions under the direct supervision of the Vice President for
Academic Affairs and works closely with Colleges, Branches, Campuses, and non-academic offices of the university.
Core Functions
The QAC’s primary roles are to:
assist the academic sector in the preparation and packaging of documents to effectively facilitate the accreditation, government recognition and assessment of academic programs;
enhance the institution’s capacity in designing, delivering and managing curricular programs and services to achieve quality learning outcomes;
identify areas for reform and/or continuous improvement along the key areas of governance and management, quality of teaching and learning, relations with the community and management of resources;
provide basis for policy options and informed decisions for development assistance to the Colleges, Branches and Campuses;
effectively communicate current and relevant information about the achievements, quality system and processes of the university and its academic programs; and
partner with local and international agencies for quality assurance-related projects and activities.
Goals
The QAC endeavors to achieve:
excellence in institutional and program management;
excellence in capacity development for continuous quality improvement; and
excellence in partnership for institutional and program development.
Objectives
Towards these ends, the QAC commits to:
develop and maintain an effective internal quality assurance system;
secure Certificate of Program Compliance and attain higher accreditation status for all academic programs;
attain Center of Development and Center of Excellence status for priority programs;
strengthen collaborative arrangements with internal and external stakeholders;
maintain an efficient, secure, and accessible database of updated, comprehensive and relevant materials for quality assurance;
develop and implement capacity building interventions to improve the teaching and learning process; and
rationalize academic programs offering.
Bachelor in Advertising and Public Relations issued its Certificate of Program Compliance (COPC) as of March 15, 2022 A.T. 2020-2021
System of Identifying Program
Collaborative program for Faculty Development
Narrative Profile
Research Agenda/program
a. Implement the program and the specific projects/studies.
b. Report on your accomplishments in 2022.
c. Publish (or secure patents of) your research outputs in refereed national and international journals.
recommendation in the previous survey visit is highly reiterated particularly on the evidences to show that linkages with national and international agencies funding support for research activities.
Extension Program/Agenda
a. Implement the program and its projects.
b. Make a report and accomplishments in 2022.
c. Conduct an impact study each project that is carried out.
Involvement of concerned beneficiaries (community stakeholders) may consider to strengthen the planning and implementation of extension programs/activities.
Faculty Development Program/Plan for the period 2018-2022. Indicate the specific projects/grants and the corresponding beneficiaries/scholars/participants, time period covered, funding, funding sources, and sponsoring agencies, etc.
a. Implement the program;
b. Make a report on the results in 2022.
national and international linkages ad consortia.
Quality Assurance Plan for 2018-2022, implement it, and submit a report on the accomplishments in 2022.
system of identifying program/projects and allocating budgets for extension. More relevant extension program/projects may be implemented and supported with adequate/reasonable budget.
collaborative programs/activities with public, private organizations/agencies and/or professional organizations to enhance Faculty Development Program.
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