ADCLASH is an annual Integrated Marketing Communications/Tri-Media Advertising Campaign competition among senior students of the Department of Advertising and Public Relations in the College of Communication of Polytechnic University of the Philippines (PUP).
Each of the six sections is expected to come up with a complete communications plan proposal for the client. The main focus of the competition is on the preparation of the TV, Radio Commercials, Jingle and Print Ad; which is then expanded into a complete Integrated Marketing Communications Campaign, including an advocacy campaign proposal.
AD CLASH had served satisfied clients who have embraced several award-winning ideas of the senior students such as TV5 (2009) and Magic Sing (2005).
The other clients were:
A seminar series organized by the 4th year students as part of their final requirements in Advertising Issues and Trends
A freshmen orientation program of the Department of Advertising and Public Relations every start of the PUP academic calendar.
PANAnaw, The Integrated Marketing Communications (IMC) Students’ Competition – the country’s top marketing students in the different colleges and universities nationwide are given the chance to conceptualize, design, and present an IMC plan that incorporates the different communication theories learned from school into a strategy that is well-worth using for an actual marketing campaign. The competition is especially geared towards the professional advancement of young marketing students and serves as a battle arena for future marketing practitioners.IMCC brings together some of the country’s best marketing leaders and gurus to inspire the minds and hearts of the young and self-motivated marketing students while challenging them to face up to the industry’s shifting needs and advancing standards. It attracts more than 1,000 students in attendance and dozens of schools as participants.
Polytechnic University of the Philippines, Department of Advertising and Public Relations, CHAMPION! PANAnaw awards 2018
Polytechnic University of the Philippines, Department of Advertising and Public Relations, CHAMPION! PANAnaw awards 2019
PRSP - The Students' PR Congress & Grand Prix of the Public Relations Society of the Philippines (PRSP) is the most anticipated event for students.
PUP BAPR TEAM WINS 1ST RUNNER-UP IN STUDENTS' PR COMPETITION
Polytechnic University of the Philippines (PUP) - Manila delegates from Bachelor in Advertising and Public Relations (BAPR) finished 1st runner-up in the 2019 Students' Grand Prix held at De La Salle - College of Saint Benilde, Friday, November 29.
OUTPUT-BASED COURSES