Universal McCann (UM) is a global media and advertising agency. UM is a member of Interpublic Group, operating under the IPG Mediabrands branch. Linked to McCann Worldgroup Philippines, the largest and leading integrated marketing communications firm in the Philippines, with deep expertise in advertising and brand communications; digital and social media marketing and analytics; activation and below-the-line marketing; broadcast, digital. They consider PUP students specifically from the Department of Advertising and Public Relations to be an asset and a much preferable workforce in their company. These young bloods are product of our ever evolving and continously improving curriculum.
From right, Rafael Mendoza and Josue Ranario holding their certificates. They are BADPR alumni batch 2018 and 2019 repectively.
Josue Ranario received the Newbie Award which reflects on his exellent performance at the Universal McCann, in addition, he is handling the business unit as Integrated Media Planner handling our Interns. Creating University and Industry relation like this creates a better opportunity and reputation to our BAPR program and students.
One contributing factor to their success is the Department of Advertising and Public Relations’ annual AdClash, a Communication Plan Competition among BAPR graduating students. Photo below are the Champion of the Grand Adclash 2019: Breathtaking Battle, Anti-smoking Campaign. It shows that students can produce a competitive and feasible Communication Plan for a real Industry Client.
In this photo, Josue Ranario (3rd bottom left) and Mark Melves Maglipas (bottom left). Photo on the right shows Mark Melves Maglipas holding their Plaque.
Currently, Mark works as Art Director at TBWA\Worldwide network, a multi-awarded full-service agency in the Philippines.
As part of TBWA\SMP Mark Melves Maglipas made it to the list of Finalists of the recently concluded Young Spikes PH 2022 organized by 4A’s
Hayami Kudo from Propel Manila 360 that won the Silver is also an BADPR alumni 2016, among his team is Nadine Sarmiento Batchmate of Mark Melves Maglipas in 2019.
Propel Manila are an independent Digital Agency, one of the Philippine’s first, whose culture & thinking continue to respect the fundamental business contribution of the Creative Work with the technologies of the 21st Century.