Bachelor of science in business administration major in marketing management
AVP with BG.mp4Program Description
This is a 4-year college degree program which will prepare the students for a career in Marketing in various businesses and organization.
You will learn how to create, introduce, and promote your own product by developing business and marketing plans.
This program also teaches you to identify business opportunities, evaluate a business's external environment, and assess the company's strengths and weaknesses.
You will also be trained to make critical decision-making by examining actual companies or through case studies
Objectives of the Program
The Bachelor of Science in Business Administration major in Marketing Management Program aims to provide training and practice that will enable students to:
Learn the fundamentals, principles, and concepts of marketing;
Organize and manage organizational and entrepreneurial activities;
Perform marketing research through the application of accepted applied research methodologies;
Develop comprehensive marketing plans that parallel an organization's mission, vision, and goals;
Develop critical thinking and quatitative reasoning, develop written and oral communication skills;
Help graduates seek employment and entry level jobs or positions of responsibility in a marketing company or department; and
Be an ethical and socially responsible member of the workforce and society.
