Book Design

Color Palette & Fonts

Mood Board

Recipes

This a flipbook of the recipes I selected for the cookbook. During my research, I collected around 27-30 family recipes from my mom grandma, and my family, and these were the selected 10 that would make it into the cookbook!

I found it so fascinating that my mom kept the recipes in this state for so long. I went through smudged, ripped and faded papers of recipes.

I also collected recipes from my grandma through text, voice messages and calls since she lives abroad and I don't have access to her archive of written recipes. This allowed me to learn all the details that weren't written down as well!

This is an old Egyptian Cookbook my mom owns that was included in my research

Book Layout

After setting my book size and creating the indesign file, I started with the general layout and order of pages in the book. Then I placed the recipes in categories of breakfast, lunch & dinner, and desserts & drinks.

Recipe Page Design

At the very beginning of designing, I had been analyzing old cookbooks, and so the style really stuck with me. While I did enjoy the font and the layout, this did not correspond with my plan or my mood board.

So, this was my next design! It had the retro elements and colors I had decided on before, as well as the title with mixed type.

While this design looked visually appealing, I recieved feedback on it and was advised to not use borders, especially since that is risky when printing.

I tried 2 more layouts, changing the borders, the placement of certain elements like the ingredients etc.

When I received feedback on it again, this time the focus was on the array of fonts I was using. While I had decided on 2 for the title and one for the body text before, I seem to have expiremented too much with new fonts, so there was no consistency.

This was my final recipe page design! I focused on only 1 font for the body text and sub-headings. While the titles stayed consistent with a mix of my two previously chosen title fonts. I also created the inward curve where the number in the recipe instructions was, and put the number in a circle. I also added elements from the dish all around the spread!

You can check out the final designs for all the recipes by scrolling through this pdf!

or by visiting totti.amiraaref.com/book to see the final book design with button interactions!

Totti-An Interactive Cookbook.pdf

Buttons

The button for the grocery list has a shopping cart icon on it while the button next to the anecdote is blank, both also adding to the visual aesthetic of the book even just as visual elements.

Grocery List Pop-up

This is the design for the grocery list pop up when you click on the button next to the ingredients in the website. It keeps the same color palette and font!

I created both a grocery list and a pop-up for extra information with the anecdotes, to make it more interactive and add more value to the cookbook

Cover Design

For the cover, I stayed consistent with my color palette, fonts and inward curve. As for the new elements, I scanned doilies/lace placemats, edited them and incorporated them in the front and back of the cover, which I believe added a lot to the aesthetic and went great with it.

As for the book printing, I used thick glossy paper, and a glossy hard cover, with attention to the spine keeping this design!

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