Social media platforms facilitate the creation and sharing of information, ideas, and interests.
Key features include:
User-generated content
Interaction (likes, comments, shares)
Digital media (we will take a deeper dive into this shortly!)
Early websites were built primarily to deliver information, not interaction.
No comments or reviews
No blogs or social platforms
Limited interaction through message boards and chat rooms
Users were consumers, not creators.
In the early 2000s, the web shifted dramatically toward user-generated content.
This era introduced:
Blogging
Tagging
Reviews and ratings
RSS and content curation
Social bookmarking
Social networking and social media
Users became active participants, creating and sharing content rather than just reading it.
Explore this shift:
This is just a quick summary to give social media some context. Click here to go back and review the evolution of the World Wide Web.
Initially, social media focused on connecting with people you knew.
Today, many social media platforms operate more like interest media than social media:
Content is shown based on what you watch, like, and engage with
Algorithms prioritize interests over relationships
You often see posts from strangers before friends
We are watching social media evolve right before our eyes!
Social media has become less about who you know and more about what captures your attention.
This shift has implications for:
Information exposure
Digital Bubbles
Mental health and attention
Digital ethics (which you’ve already explored)
Before looking at the data, make a few predictions.
In your notebook, answer:
What three platforms do you think are most popular?
Are those platforms growing or declining?
Which platforms dominate different generations (age groups)?
Do factors like gender, income, race, or political affiliation affect usage?
Now compare your predictions: Pew Research Social Media Statistics
How has social media affected society positively or negatively?
Reflect in your notebook:
List potential benefits
List potential drawbacks
Take the “Am I Addicted to Social Media?” quiz by clicking here.
Reflect in your notebook:
Do you agree with the results?
Do you have social media habits you want to change?
About how many hours per day do you spend on social media?
Many of us don't realize that social media influences what we see, believe, and how we interact with the world, both online and offline!