Team Presentations

Product Club is excited to showcase the teams' Business Model Canvas, Press Release, and Presentations. Click on the teams to see the amazing work they delivered all within 3 hours!

• • Team 1 - Sunny Jaswal, Riyanka Mathew, Meetali Kashikar, Michelle San, Vivian Hu, Adeel Ahmed

    • Coach: Panchaya Pimprapoat
      

  • Team 2 - Smita Das, Sunil Prasad, Taylor Holash, Olivia White, Minou Kamkar

    • Coach: Priyanka Bhargava

    • Awarded Best Viable GTM Strategy
      

  • Team 3 - Manit Thaker, Jose Pedroza,Karley Delorme, Fransisca Poniman, Shikha Mohta

    • Coach: Shilpi Sneha

    • Awarded Best Press Release
      

  • Team 4 - Anna Cheng, Harshit Shah, Nag Batta, Sana Ali, Prashant Honavar, Aswathy Surendran

    • Coach: Shabnam Jahan

Event Recap

SCU's Product Club hosted its 2nd flagship Product Challenge event on August 7, 2021 focused on Product Marketing. The 4-hour event was designed to inspire students for a future career in Product Marketing. Eight industry experts and four participating teams of 22 graduate students attended the event virtually. Participating teams were asked to design a successful Go-To-Market (GTM) strategy for a new product launch. The event culminated in each team giving a 4-minute presentation on GTM strategy followed by thought-provoking comments by the judges.

Teams' GTM Strategy

Teams were presented with a fictional product designed during the pandemic, the problem that this new product was trying to solve, and the targeted segment. Participating graduate students worked in teams of 4 or 5 to reposition the product for the changing landscape of the market. Each team was assigned to an industry expert and had the opportunity to work closely with them and receive mentorship throughout the challenge. Each team delivered a business model, a press release, and a final presentation on GTM strategy. Details about the fictional product on which teams worked can be found here.

Awards

It was amazing to see all 4 teams present phenomenal work with so much enthusiasm and passion in just 3 hours. The judges selected two teams for the awards "Best Viable GTM Strategy" and "Best Press Release"! See above for all team presentations.

Acknowledgements

SCU's Product Club received tremendous support from Professor Kumar Sarangee, and Professor Charles Byers, who assisted the club in designing this event. The club also received invaluable input from its Advisory Board members Professor Fiona Ji, and Charlotte Swenson. All four teams were also paired with an industry professional serving as a coach for their teams. These coaches helped students develop a successful GTM strategy and a compelling press-release. (companies and positions were current as of the event):

Judge's Panel

• Jennifer Adams: SCU Alum, Sr. Director of Go-to-Market Strategy & Programs at Poly

• Sheldon D'Paiva: SCU Alum, Senior Director of Product Marketing at VMware

• Annette Blackham Reed: SCU Alum, Director of Marketing Campaigns at Nutanix

Coaches

• Priyanka Bhargava: SCU Alum, GTM Strategy Specialist at Google Cloud

• Panchaya Pimprapoat: SCU Alum, Senior Product Marketing Manager at Zendesk

• Shilpi Sneha: SCU Alum, Product Marketing Manager at Cisco Meraki

• Shabnam Jahan: SCU Alum, Product Marketing Manager, at Barracuda

This event was designed and hosted by Product Club's leadership team: Karan Gupta (event lead), Ollie Zhou , Rachel Chang, Melody Nouri and Vandita Vijaykumar.

Press Release

To learn more about our event and testimonials from our judges, coaches and participants, please check out SCU Leavey School of Business' press release on our event here!

Past Product Challenge

Interested to know about our previous product innovation challenge, please click here!