Build an Exciting Career in the Multifaceted Arena of Marketing

A post-graduate certificate in marketing has always been appealing and popular amongst both students and employers. Even before the proliferation of online and digital communication, marketing as a subject was always popular. This recent shift to online has however resulted in an exponential growth in requirement of skilled managers. Most businesses now have their own, in- house marketing teams that help drive traffic and customers to the company. Many consultancies, research and media agencies and boutique marketing companies also always in need of qualified personnel.

Executive marketing courses provide students with critical thinking, analytical and detail-oriented skills required for top leadership positions. This side of the business emphasizes on creativity, research and customer relationship management.

Executive Marketing Courses | Image Resource : digitalalmighty.com

Some of the specialisations available under Marketing

Marketing is a vast arena with multiple branches that specialize in the art of communicating to potential customers. Nowadays a lot of these courses focus on the evolving influence of digital technologies on longstanding traditional careers. The most popular kinds of specialisations available are;

• Marketing and Operations Management

• Social Media and Digital Management

• Forecasting and modelling strategy

• New product strategy and branding

• International and multi-national marketing

• Salesforce management

• Consumer and brand insight strategy

• Public relations communication strategy

• Integrated marketing communication

Entry requirements and desired Skills

The basic requirements for an aspirant of this course are;

• Bachelor’s degree in any stream. Solid academic background

• Exemplary scores in entrance tests such as CAT/MAT/GMAT etc

• Minimum 5+ years of work experience

Prospective aspirants of this programme need to have broad skill sets. Well rounded individuals who are skilful communicators, have exceptional interpersonal skills and who have a strategic and analytical bent of mind tend to perform well in this programme. Possessing leadership qualities is always a plus.