I help businesses implement Server-Side Tracking β a modern, privacy-compliant solution designed to:
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Deliver more accurate and complete data
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Bypass browser and cookie limitations
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Improve conversion attribution
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Boost overall marketing performance
Unlike traditional tracking, Server-Side Tracking allows you to send user data directly from your server to key marketing platforms like:
Google Analytics 4 (GA4)
Facebook Conversion API
Google Ads
This method ensures that even in a cookie-less environment, you can still collect reliable first-party data β securely and effectively.
If your current setup is failing to provide clear insights or consistent conversion data, itβs time to upgrade to a smarter tracking strategy built for the modern digital landscape.