The tracking setup is functioning effectively.
Key conversion events like Purchase, Checkout, and PageView are being successfully recorded through both browser and server methods.
Event match quality scores are above average, meaning the data is reliable, though there is still room for further improvement to increase accuracy.
Having both Pixel and Server-Side API (CAPI) in place ensures better tracking and stronger campaign optimization.
✅ Overall, the tracking setup is good, delivering reliable data for decision-making and performance improvements.
At the campaign level, performance looks very positive.
Purchase-focused campaigns are maintaining a consistent $1 cost per purchase, which is excellent for scaling.
Lead generation campaigns (messaging objectives) are performing even better, driving conversations at extremely low costs (just a few cents per lead).
The balance between purchases and conversations shows strong full-funnel marketing strategy – acquiring both direct buyers and engaged prospects.
✅ Overall, the campaigns are performing very well, with both efficiency and scale.
This ad set shows strong performance at the ad level.
Several ads were able to generate purchases at a very low cost, in some cases under $0.30 per purchase, which is considered highly efficient.
Even with small budgets, conversions were achieved, proving that the pixel and event setup is working correctly.
Some ads had slightly higher cost per result, but overall the performance demonstrates good testing and optimization, since most ads achieved purchases within an affordable range.
✅ Overall, this performance is good, with clear evidence of cost-effective results and well-structured tracking.
