GTM & Server Side Tracking portfolio

GTM Variables Setup 

This setup shows a comprehensive collection of user-defined variables in Google Tag Manager.

It includes key parameters such as customer data (name, phone, address), item details (ID, value, quantity), transaction IDs, cookies, and event IDs.

✅ This ensures accurate data collection for both Facebook CAPI and Google Analytics tracking. 

GTM Tags Configuration 

Here, multiple Facebook Pixel + CAPI and Google Analytics 4 (GA4) tags are configured with proper triggers.

The setup covers events like page load, checkout, and purchase.

✅ This demonstrates a well-structured tag system for advanced tracking and reporting. 

Server Site Event Purchase Tracking (Preview Mode) 

This preview confirms that the Purchase event is firing correctly in GTM.

Both GA4 and Facebook CAPI requests are sent successfully via browser and server.

✅ This ensures that purchases are being tracked accurately across platforms. 

Tag Firing Validation 

In the debug summary, all key tags (Page View, Initiate Checkout, Purchase, GA4 events) are firing properly.

No tags are missed, confirming a clean and functional GTM setup.

✅ This shows high reliability in conversion tracking.