With the rise of privacy regulations, iOS 14+ updates, and ad blockers, traditional Facebook Pixel tracking is no longer enough.
The result?
β Lost data
β Poor attribution
β Underperforming campaigns
The Facebook Conversions API enables you to send user interaction data directly from your server, bypassing browser limitations and recovering lost insights.
More complete and accurate conversion tracking
Better ad delivery optimization
Improved event matching quality
Stronger return on investment (ROI)
In todayβs privacy-first landscape, server-side tracking is no longer optional β itβs essential.
If you're not getting the data you need to make informed decisions, itβs time to implement CAPI the right way β and unlock the full potential of your Facebook Ads.
Maximize your campaign impact with advanced tracking technology.
Connect your marketing data directly to Meta. Server-side tracking prevents browser data loss and delivers sharper insights to optimize your ads.
Track users from first click to conversion. Clearer attribution means less wasted spend and better ROI.
Server-to-server connection improves data quality, ensuring accurate measurement across all touchpoints for smarter decisions.