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Search Engine Optimization in 2019 - What To Expect

One of the aspects that make search engine optimization so challenging is that it is constantly changing. The traditional techniques that dominated the internet and which were considered SEO stable became obsolete with the introduction of Google algorithm . 2018 saw many interesting changes in the way online marketers achieved good SEO results. Google continues to surprise SEO professionals with its constant updates and the trend is likely to continue in the future.

So what trends can we expect to see in SEO techniques over the coming year? There is no conclusive answer to this, but there is no question that the changes that happened in 2018 will keep on evolving and webmasters need to stay on top of things in order to optimize their websites and execute efficient marketing techniques.

Mobile Optimization Gets Even More Important

Any businesses who don't optimize their websites for viewing on mobile devices are going to miss out on the chance to easily improve their ranking with the web's most popular search engines.

Online shopping is much more prevalent in society than a year ago, and the latest statistics show that four in five customers in the US use a smartphone. This means that in 2014, mobile browsing overtook desktop computers in regard to surfing on the web. It is expected that personal devices such as tablets and smartphones popularity and usage will continue to grow in the days to come. Obviously, 2019 is a great year to focus optimization efforts on mobile-friendly strategies.

In order to properly optimize your websites, responsive pages need to load very quickly on mobile devices. You also have to remember that when a person has a good experience on a website, it helps with SEO, which is why websites that are mobile need to run perfectly.

The Decline In The Importance Of Keywords

Keywords held a huge significance in SEO particularly in online content writing. They however have progressively lost relevance of the last few years.

The reputation of a business and the quality of the content should not be aimed at search engines but rather at the online audience. No longer is keyword density an important factor. Now, the length of the content and the quality are.

People want to create relationships with brands through their websites. Only the quality of the content can make sure that this goal is achieved. Valuable, well-written content, which offers a unique approach to a topic, will naturally have increased engagement. Bounce rate affects organic rankings and engaging content is likely to keep visitors on a web page much longer. It reduces bounce rate and therefore, helps in achieving better search engine rankings.

Growth of Multimedia Content

Though text continues to be highly relevant, multimedia content is quickly rising in website creation.

Most users today have short attention spans. This means that website visitors are generally drawn more to video, slideshows and infographics than they are to long passages of text.

Sharing multimedia content will increase user engagement. There is bonus value in such content if it goes "viral" through user sharing. Features like videos are tailor-made for social media sharing. The number of likes, shares and favorites on social networks are important parts on an effective search engine optimization campaign.

If a marketing or SEO expert is not using the full spectrum of multimedia content yet, 2015 will be a great time to try. Concentrating on the production of quality multimedia content will provide a big boost to optimization efforts.

SEO and online marketing in general is growing more focused on good content that completely engages a visitor on a website. Those websites that are in tune with this demand from both the web visitor and the search engines will be the ones to enjoy the best results in 2019. The number of individuals searching for information online will continue to grow now and into the future. By being conscious and sensitive to their needs while keeping up to date on the latest practices in the SEO field, one will build a solid online presence that will keep their audience satisfied.