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Search Engine Optimization in 2019 - What To Expect

It's no secret that the world of search engine optimization (SEO) is constantly changing. For example, there were many SEO staples that webmasters used for years. Yet recently, Google's algorithm got a new update and everything changed. Newer methods instead take their place and gain popularity among content writers and site builders. It's clear to see that the future of Search Engine Optimization will continue to keep professionals guessing and on their toes.

So what is predicted for 2019 and changes in search engine optimization? Some of the trends of 2018 are likely to continue to evolve, leading to better marketing practices and website optimization.

Mobile Optimization Keeps Gaining Ground

Businesses with websites that are not optimized for mobile browsing need to rethink their approach and capitalize on the concept of responsive design to improve their rankings on the search engine results pages.

People are turning to their mobile devices when shopping online, with as many as four out of five consumers following this trend according to a recent study. Any enterprise that does not realize how mobile browsing has overtaken desktop computer is missing out. Mobile devices are only becoming more popular and this trend will likely continue to grow for years to come. Therefore, we can safely say that 2019 will be the year of mobile website design.

Like traditional SEO techniques, those that are designed for mobile devices create fast loading responsive pages. It is also important to remember that the browsing experience in mobile devices can be very different from that in desktops, so one must be able to provide users with a functional interface that allows them to easily navigate the site.

The Old Way Of Focusing On Keywords Loses Its Importance

Successful content writing for online purposes in the past was solely focused on keywords. They have gradually lost much of their significance and importance.

Publishers are realizing that online reputation and quality of the content has started gaining significance. Chasing a perfect keyword density is starting to look like a waste of time. Now the quality, quantity, and frequency of content updates are the figures to maximize.

People wish to create brand and website relationships that are strong. To this end, websites need to have consistent content that provides value to the viewer. If a site has unique and excellent content, it will also see a higher level of user engagement. Engaged visitors spend more time on sites and are more disposed towards social media sharing, both of which have a positive impact on search engine rankings.

Why Multimedia Content Is Important

Multimedia content is becoming more and more important as visitors are growing accustomed to seeing videos for anything and everything on the internet.

Short attention spans are the norm with today's audience. Consequently, individuals are attracted to images, video clips, infographics and slideshows, as opposed to large bodies of text.

Having quality multimedia content is a great opportunity for boosting engagement. There is bonus value in such content if it goes "viral" through user sharing. Social media makes it easy to share compelling multimedia content. All of these factors, which include shares and likes, all cumulatively add to the potency of a search engine optimization strategy.

If an online marketer has been neglecting multimedia content creation, 2015 is the year to reverse that trend. Site builders will see rapid improvements in search engine rankings and site traffic.

Providing good content, leading to a great experience for your audience, is becoming very important for organic SEO. Websites should deliver what the audience is looking for, to improve their overall performance. The amount of those that wish to get information on the Internet will keep growing now and into the future. By being conscious and sensitive to their needs while keeping up to date on the latest practices in the SEO field, one will build a solid online presence that will keep their audience satisfied.