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What To Expect From Search Engine Optimization In 2019

SEO, or search engine optimization, changes every day. Google has released major updates such as Hummingbird, Panda and Penguin in the past few years that have targeted some of the traditional SEO techniques. Because of this, newer methods of doing website optimization have gained in popularity. It is simple to notice how the future of search engine optimization will continue to change as time goes on.

Let's take a deeper glance at what will happen in the world of SEO. Some of the changes that began in 2014 will continue to evolve and result in marketing practices that are more efficient and improved website optimization.

Mobile Optimization

Many companies that are looking to see massive growth in the upcoming year have to focus on their mobile optimization practices because that is the best way to shoot up the search engine results.

Statistics show that 80% of US consumers browse the Internet and shop online with their Smartphones. In January 2018, 55% of American internet usage came from smart phones. That was the first time this had ever happened. These tablets and/or smartphones are going to keep pouring in the market and making waves as time goes on. Considering all these factors, it won't be wrong to say that mobile design will dominate 2019.

To properly optimize a mobile website, quick loading times and good responsiveness have to receive plenty of attention. It is also important to remember that the browsing experience in mobile devices can be very different from that in desktops, so one must be able to provide users with a functional interface that allows them to easily navigate the site.

Keywords No Longer As Important

For content to be successful for ranking online, keywords used to be the primary focus. However, keywords have lost some of their importance over the past year.

Now the focus is on the quality of the user's experience through excellent content and the fine online reputation of the website. The density of keywords is not a consideration. Instead, the numbers of words an article contains and the quality of the article are the most influential factors.

Consumers are interested in websites and brands that they can develop a relationship with. Providing valuable content is perhaps one of the most effective strategies in achieving that goal. The rise in online engagements from the content will depend on the uniqueness, writing skill, and quality of the content. When people spend more time on a website while they explore what it has to offer, it will benefit a site's search engine ranking.

Multimedia Content Is On The Increase

Having a well-written article still works, but engagement can further be increased through the use of multimedia.

The attention span of today's audience could be said to be relatively short. Videos, slideshows, infographics, and other multimedia features are a great fit for modern browsing habits.

The multimedia content out there can help to create more engagement. The other benefit to using this type of content is that it can go viral. Many videos of this nature are eventually shared through social networks online. Search engine performance will be improved - often dramatically - by content that propagates through social media.

2019 is an excellent year to push multimedia features into the limelight and incorporate them into overall optimization and marketing strategies. It is more likely to result in higher traffic and also affect the organic rankings in search engines.

Audience experience and quality content are the primary focus of SEO for the future. A site that focuses on providing visitors with what they want will perform very well in 2019. The total number of people looking for information online is only going to keep expanding over time. Keeping up-to-date with the latest industry trends and techniques in the internet marketing and SEO field will be essential for those looking to establish a strong online presence in order to connect with a growing audience.