What The Year 2019 Holds For Search Engine Optimization
Search engine optimization is a marketing field that is constantly evolving.
In fact, after Google's latest algorithm updates, some of the traditional techniques that were SEO staples for many years are no longer applicable. Simultaneously, newer ways of performing SEO have become popular very rapidly. With this trend, it is not difficult to imagine that SEO professionals must continue to find ways to adapt and survive the often harsh world of internet marketing.
Where is 2019 going to take the SEO marketplace? First of all, changes that began in 2018 will continue to morph, and this means more efficiency must be applied to internet marketing and website optimization.
Mobile Optimization Continues to Grow
A company without a properly optimized mobile website is definitely missing out on a great opportunity to reach out to the increasing number of mobile users.
According to statistics, four-fifths of consumers in the United States shop online via smartphone. Any enterprise that does not realize how mobile browsing has overtaken desktop computer is missing out. Personal devices such as tablets and smartphones are continuing to gain in popularity. Experts are saying that 2019 will be the year of mobile design.
For the best mobile optimization, pages must load quickly on mobile devices and be fully responsive. Mobile sites must function perfectly in order to provide a high level of visitor satisfaction, which is the primary purpose of SEO techniques.
The Decline In The Importance Of Keywords
Before, keywords used to be the main factor in ranking websites. Slowly but surely, these have lost a lot of their importance.
Today, the experience of visitors is guided by superb content and the reputation of the website. Factors such as keyword density have lost their importance. The quality and the length of a text are more important.
People wish to create brand and website relationships that are strong. To get these golden customers, you must give them content that will draw them back. Besides encouraging repeat traffic, hosting great content also encourages more engagement on the users' part. Engaging content also means that visitors will likely spend more time browsing through pages. That also helps improve the site's search engine ranking.
Rising Importance of Multimedia Content
There'll always be a place for text, but now multimedia content is more important than ever.
The attention span of the average user is extremely short nowadays. Consequently, individuals are attracted to images, video clips, infographics and slideshows, as opposed to large bodies of text.
By using different types of content, the engagement can be increased even more. Great multimedia content can quickly become a viral sharing phenomenon. People like to share videos on social networks. Social media shares and links on these sites also affect organic rankings.
SEO and marketing experts who haven't yet maximized their use of multimedia content, definitely should do so in 2019. There are few options that can deliver such drastic results in such a short period of time.
The key to great SEO in 2019 boils down to brilliant content that excites your viewing audience. 2019 will belong to those who can give their visitors what they want. In future, it is expected that the number of people who will look for information online will grow in the coming months and years. Building an online presence and attracting that growing audience is going to depend on the awareness of the constant changes in the SEO and marketing landscape.