A well recorded script is the key factor to a successful professional video production. It is the difference between mediocrity and excellence, as the producer can guide the entire project via the script. The supervisor or director in the video unit is the key to the overall production too - you’ll want this person to be experienced in professional video production too.
Because the script pertains to every phase of a professional video production project from beginning to end, changes are often made as the production process moves along. Now, it might seem like a professional video production might only be reviewable in its final form, when it is sent to be approved by the client - but that’s not the case. A professional video production provider should create at least one ‘rough cut’ that can be used to give a client an early impression of what the end product would look like.
In a way you could see this rough cut showing is a great way for the production company to get feedback on their work too. If a rough cut is not shown then this can lead to a lot of problems - because the client is only able to decide what they like and what they don’t once they’ve seen what’s been worked on. In addition, don’t forget that communication is key here - both the client and the service provider should be asking as many questions as they feel are necessary at this point, so that everyone stays (or gets) on the same page as regards the end product’s direction, look and feel.
When it comes to editing for a professional video production, your service provider should be looking to provide content that must be engaging, informational and as entertaining for a viewer as possible. Your video should deliver that content, and your producer and director should be constantly filtering and editing their thoughts and ideas - keeping only those that accomplish this goal.
It’s important to remember that the editing process is not an exact science. Each mis-step and piece of feedback brings the producer one step closer to delivering what the client can see in their head as an actual, finished, professional video production.
Instead of being tempted to simply turn on the camera, try three or four different ‘takes’ and call it a day - as you might when recording home video - with professional video production this is just the beginning. Professional video productions also require time in post production video editing. Without this time the end project will not deliver the look and feel that the client is hoping for. Editing can only take place after a little more focus and thought has gone into the project and the images that need to be captured - because if you start editing while this is still ‘up in the air’ chances are that the footage editors receive to work with might not match up with the vision as defined by the client or producer. In professional video production, the further you move along the production process, the more editing becomes an important part of this process.
A professional video production should also be shot with the highest quality cameras possible. Likewise the acting and voice talents cast should be the best that the budget allows, so when thinking about video production, a producer or director will find themselves smack in the middle of a series of important negotiations. These negotiations will involve the producer, producer, director, actors and the clients. Every professional video production company must keep the client in the loop as regards their plans for the video, and how they intend to spend the money available. There are also post-production tasks to take into account (such as sound editing) since tasks such as these can have a big effect on the overall quality of the end product.
With a professional video production project, quite simply it’s up to the producer and director to tell the client how much time their video will take to produce, since they have that expert knowledge and the client doesn’t. Don’t forget that in the early stages of a professional video production project many different schedules and timescales need to be juggled and they all effect overall production time.
Writers, actors, and production staff always love watching the video after completing the production process - but as you can see, there’s a lot of work and a lot of planning that needs to go into a professional video production in order to make it a success!