As any team providing fashion photo production London can depend on should know, it’s not enough simply to have access to a solid, high quality camera. Unless you know the rules of photography composition and how they apply to fashion photography in particular then you will be unable to produce truly top-quality images. Understanding how to properly compose a photograph is arguably the most important part of starting a photo studio - for fashion or any other sub-genre of photography - and to be able to produce quality photos you simply have to understand how the tools and principles in photography work - in short, you have to know how to use the equipment at your disposal well, and get the most out of it.
‘So, what are some of the most important principles that you need to understand?’ we hear you cry. Don’t worry, because the professionals behind the top fashion photo production London has to offer are about to show you - let’s get into it!
The Importance of the Focal Point
Your camera is no doubt a key piece of your photography studio - in fact you don’t need to be the home of fashion photo production London counts on for amazing results to know that it's probably the single most important piece of equipment most companies own - especially when they’re just starting out. After all, the best equipment in the world does not do you much good if you have a poor camera - that camera will just hold everything else back.
Really, we can’t emphasise this enough - it is so important that you have a quality camera, and that you know how to use it. To do this, you'll need a good and steady focus, you’ll need to understand and apply the rule of thirds, how to set up lighting correctly, recognise the strengths and unique qualities of your models and props, and apply good creative thinking to get those strengths involved in your shoot. Dare we say it, with today's technology achieving technical excellence with things like the focus is not all that hard to achieve - you don’t need to be on the same level of proficiency as the home of fashion photo production London based businesses love to achieve that.
The true test is instead on the knowledge side of things, how to compose a photo properly and the other things we mentioned earlier. From telephoto lenses to soft focus kits, you have a multitude of options out there. I strongly recommend that if you're aiming to take sharp, crisp photos - buy a quality lens to start off with - you'll rarely have to change it unless you’re experimenting with different types of lenses. Your equipment will thank you for it. You'll also need lens cleaning products to spend a little extra on.
A light meter too! A light meter is a useful tool that measures the light and shows you detailed information on the screen. The professional photographers that make the home of fashion photo production London firms trust in know that this is a great way to check how the lighting affects your scene and adjust your position or camera accordingly.
There are a number of cameras to choose from; for your first camera, it's probably best to go with a camera from a trusted brand. The best teams in fashion photo production London has to offer make use of high end cameras from well known brands.
If you want to get really serious about your photography skills, then more than likely you'll want to have access to a colour correction system. For more than that then go ahead, look on the internet to find one down the street. There's at least one out there for every flavour of camera available. It's worth it. I know a few studios that use the old brand colour correction system and there's nothing wrong with it. It works and I personally am not a professional - you don't need to be part of a fashion photo production London companies depend on in order to get great results.
Lenses
Lenses are the first quality equipment needed. I would say it's really essential in understanding how things work. There are 6 types of lens: standard, wide angle, fisheye, short telephoto, medium telephoto, super telephoto, and macro.
The type of lens to use depends on the type of photos you want to take. A standard lens is good for taking regular shots anywhere, while you might use a wide lens to get more in a shot such as a landmark or a telephoto lens to take a picture of something further away like a sports event.
When picking which lens to use, be aware of the different types and be sure to pick one that will be suitable for your target. The professionals behind the home of fashion photo production London organisations rely on have experience with different lenses and can help choose the right one for the scene.
The way I see it, once you’ve got your equipment and you understand what it takes to be a great photographer, you’re ready to make a start. Experiment with other cameras, lenses and adjusting the shot as you become more familiar with taking photographs. The best studio in fashion photo production London has to offer hasn’t earned its title by doing the same all the time.