Lookbook Photography has been around longer than you think, and over the years for businesses looking for professional lookbook photography London has become a hotbed of activity. Today we’ll learn more about lookbook photography, its history, and just why London is so important - let’s take a look!
Lookbook photography is a discipline that essentially acts as a highly controlled and documented method of self-expression for businesses. Stage and camera personnel work diligently, (and sometimes within tightly defined briefs) to create images that combine various products into ‘looks’, Most often these are related to jewellery, fashion and clothing - though this is a discipline that can be used for other things too - such as home furnishings and interior design. The photographers use lighting, modelling and backdrops to capture their images, which can then be used in magazines, on privately owned websites, or submitted to stock photography sites too.
The Origins of Lookbook Photography
Lookbook photography was introduced to the public during the late 1800's, and so the first businesses dedicated to professional lookbook photography London had begun to spring up around that time. Even the most prominent photographers of the time faced restrictions on photography, based mainly around the fact that this was still fairly new technology - they just didn’t have the tools that we have today. A lot of Public libraries of the day held more than a thousand photographs showcasing the ruling elite's most influential people, but products were a different story.
Things would change though - the increasing popularisation of fashion around this time suggests that newness was not the major single factor in the growing popularity of personal and business photography, and hence also businesses based around personal photography, professional lookbook photography London’s businesses could trust, and other forms of image capture too.
Given its uses as we’ve already discussed, and London's positions as a world centre for fashion and for the crafting of both high-end furniture and home furnishings, London’s photographers saw a lot of work within the genre and grew used to lookbook photography. Gradually things grew into a situation where if you were looking for professional lookbook photography London was the place to go - a situation that still exists today.
London Lookbook Photography Today
The professional lookbook photography London produces today is second to none. Their models are being used by the media to portray beauty. Form, fashion and glamour are part of the allure, but it’s still the sheer skill and the ability to create the perfect picture that keeps bringing clients back to London’s lookbook photographers.
They’re also highly adept at keeping up with the current trends in fashion, which can really show in the final product. One of the biggest fashion shows in the world is held in London, and it’s something of a symbiotic relationship that exists between the city, it’s photographers and the show itself. The show needs good fashion photography and the photographers can provide. In turn, covering the show means that the local photographers in London get better at fashion photography, which again, is just what the fashion show, and lookbook photography in general, calls for.
If you are lucky enough to work in London you’ll know there’s nothing quite like it, and if your wish is to work as a photographer in that city, then so much the better - London’s the perfect choice for you. However, as photographers working in the city know only too well it can be very difficult to find locations with more natural light to shoot in. However, if anything, learning how to deal with situations like this, work around them and still create great images might be one of the reasons why for professional lookbook photography London is the place to go. The wealth of experience that London’s professionals working in the industry have earned over the decades means that they’ve just learnt how to be so adaptable, and yet so professional that it makes them the elite in this genre of photography.