Phi represents, in the mathematical field, a proportional relationship between two lengths called "golden section" considered divine by the ancient Greeks for the ability to express beauty and harmony of geometric shapes.

This company, where the objectives are defined from time to time, where each case is different from the previous one, pushed us to consider the "golden number" as a symbol of continuous personal evolution , as an expression of the profound correlation between mathematics and the nature of things , as a representation of a simple and universal language, the foundation of every single project.

The characteristic of this irrational and indeterminable number is its tendency to appear in fields that, even if far from mathematics, are governed by it.

As already mentioned, one of the peculiarities of this number is its irrational nature . In fact, the continuous fraction of phi is the simplest, because it is made up of only units, but also the one that involves the slowest approximation. This is why it is usually called "the last rational" or "the most irrational number" among the irreversible.

This number tends to show itself in the most unexpected fields, fields not only related to mathematics, but also to botany, art, architecture and economics.

As far as botany is concerned, the arrangement of the petals of the roses, the inflorescence of the sunflowers, the spiral shape of the shells, the growth of the leaves are just some of the examples in which we see this proportion appear.

In the field of art and architecture there are numerous references to the golden section. Leonardo Da Vinci, Giotto, but also the more recent Seurat used to use the golden section in their works as an instrument to create harmony and proportion between the parts.

In the architectural field, it is certainly Le Corbusier who makes the most use of it. He invented a system of proportion based entirely on the golden ratio, The Modulor, which provided measure and harmony to architecture and mechanics.

Man is the measure of all things.

Einstein defined this scale of proportions "A scale that makes error difficult, easy its opposite". The golden section also finds space in the field of economics with Ralph Nelson Elliot, who developed the wave principle (The Wave Principle). He argued that the Fibonacci sequence and the golden ratio were the key to the prediction of mass psychology phenomena.

In our field of application the foundations of each project lie in mathematics as a method of describing any operation.

"The secret of nature consists in using very simple programs to generate extremely complex realities" Wolfram.

As Φ represents a simple number that defines very complex systems, so this company wants to communicate its capabilities in making simple problems often articulated and heterogeneous .

"Ever closer, almost at hand, but never really graspable: this is perhaps the least inadequate definition of zero." Robert Kaplan.

The story of this strange number begins with the Babylonians , who, through a system of signs, indicated an empty space. Its introduction, as an element in itself, in mathematics, however, is due to the Indian mathematicians who, in 600 AD, arrive at the concept of independent zero.

The Arabs were later to learn it and to transmit it to the Europeans in the Middle Ages. Finally, thanks to the mathematician Leonardo Fibonacci and his "Liber Abaci", the concept of positional numbering in Europe was fully disseminated.

It is with the ZERO number that we decided to complete the company name. The reasons lie in its properties, which make it an indispensable number , whose fields of application are often unexpected.

First of all, it is certainly its characteristic of being a neutral element . That is an element that is the whole but also the nothingness, which is neither positive nor negative, neither first nor composed, can be considered natural number or not; it is as if the opposites converged in the zero .

This interesting point of view always strikes us because it makes it a difficult concept to grasp, but that hides the peculiarities that few other elements have.

An example is the particular properties it presents in the field of mathematical operations. In fact, in the divisions, we see that 0 tends to originate operations that lead to indeterminate results. In multiplication, on the other hand, it is called an "absorbing element", since any number which is multiplied by zero gives zero by result.

But the most profound reason why we chose this number lies in its ability to simplify problems . In fact, by changing the zero, or by making a particular value of a predefined system equal to zero, you can solve questions, unknowns that are otherwise very complex.

An example may be the Fermat's Theorem where thanks to a simple equation, being p a prime number and in any number, we can say that for any in there is no remainder when p divides.

The unpredictability , the desire to achieve a goal thanks to simple methods , continuous research, are some of our aspirations and with this name, we would like to explain them to those who wish to collaborate with us.