B2B to B2C with online sales

About

VIVO Nue is a Brisbane based plant based food nutrient company who have been focussing on Business to Business model, with a large wholesale distribution. Salman Nouri wanted to get into online sales to directly talk, engage and work with his customers.

What did I do?

• Worked with a developer to create a Shopify site.
• Developed an email direct marketing strategy that increased online sales by 20% in the first month
• Set up automated marketing with Klaviyo
• Influencer marketing with recipe developers, fitness enthusiasts and sporting personalities
• Public relations strategy to increase the subject matter positioning of Salman and VIVO Nue in the market
• Content marketing

The results.... so far

• Increased online sales
• Increased newsletter subscription by 60% in the first month
• Increased digital engagement