Creating a BIG BUZZ around Baan Baan
Creating a BIG BUZZ around Baan Baan
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About
About
Baan Baan Perth is the dream of Wanipar Thansothorn (Dao) who loved cooking so much that she left her day job as a graphic designer to open Baan Baan - Thai Home Food Restaurant. Here you won't find your typical Pad Thai or Thai Green Curry, instead check out the Deep Fried Turmeric Fish, the Banana Boat Omelette, Northern Style Beef Ribs.
Here's what I did to create a buzz and fully booked out nights
Here's what I did to create a buzz and fully booked out nights
- Created the Baan Baan brand - the slogan, input into the logo design, the brand competition, the look and feel and content.
- Created the social channels - Instagram and Facebook - and all content
- Created the influencer strategy
- Developed a story for the media and restaurant reviewers
- Website project management
- Developed the 12 month marketing strategy and campaigns
Results
Results
- Review on Sunday Times Magazine
- Review on Fremantle Gazette
- Review on Urban List Perth
- Review on Broadsheet Perth
- Over 1000 followers on Insta in less than 4 weeks
- Fully booked out dinners - Tuesday - Sunday
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