PESSOA EFFECT WITHIN VIRAL SOCIETY

Contemporary society is contaminated by Corona virus, which is building a real viral society. Such new social paradigm includes, among other things:

viral economies and ecologies; viral policies, politics, politicians and powers; and as well viral discourses, cultures and arts.

In particular, viral sociological poetry emerges as a new poetic genre, an illustration of the Pessoa Effect. This Pessoa Effect means a communication dispositif used within digital social networks and other Internet locations. It is defined as a mode of development of the social, literary and artistic personality of an author, in terms of several heteronyms, including digital heteronyms proposed in cyberspace and cybertime. Within such posture, the present art work's author includes some videos where animated characters declaim a viral sociological poem, written as soon as 7 mars 2020.

This process is conveyed via innovative media, named hybrimedia, whose nature is different from its originary media's natures. In fact, this specific hybrimedia art work fusions multiple interactive media and content, e.g. sociological and critical texts, images, videos, animations and even a mini-symphony. And the user may read, comment, dialog and re-write the contents of the author’s poetry and accompanying media.

Thus, viral sociological poetry is essentially disseminated through digital methods, but also via digital and virtual media. E.g. via desktop apps and portable apps, called HRapps, as they use hybrid reality, an aggregation of "real", virtual, augmented and mixed realities.

Hybrimedia and Pessoa effect can be studied through a rising philosophy, Hybridology, that is to say, a theoretical reflection and practice in what regards hybrid entities, which nowadays dominate, or at least predominate, in our globalized and localized planet.

VIRAL SOCIOLOGICAL POETRY

Andrade, P. (2020). Pessoa Effect within Viral Society: Viral Sociological Poetry using Apps and e-Books Anti-Virus. In Proceedings of 2nd International Conference on Transdisciplinary Studies in Arts, Technology and Society, ARTeFACTo2020. November 26-27 (pp. 96-103). Universidade do Algarve, Centro de Investigação e Comunicação. Faro.

This text is downloadable as a PDF at the University of Minho Repositorium, here:

http://hdl.handle.net/1822/70089

Abstract

The present text is about Pessoa Effect in the Corona Virus era. Pessoa Effect is a social communication dispositif used inside digital social networks, blogs, sites, etc. It is defined as a mode of development in what regards the social, literary and artistic personality of an author, by using digital heteronyms. E.g. a user that writes and signs as a different author of multiple e-mails, may construct a digital heteronym in each one of these e-mails. Pessoa Effect may also be developed within the hybridization of media or hybrimedia: an author may present several different personalities (author heteronyms) or mix himself with characters (character heteronyms). This may be made through an app including poems, which is abbreviated as p-app, that is hybridized with an e-book containing poetry, or po-book. Thus, the medium resulting from such process is a form of hybrimedia, insofar it contains and fusion certain characteristics of one of these media and other features from the other medium. Nowadays, everything (social actors, authors, characters, readers, media,etc.) is being contaminated by Corona virus, which is building an emergent viral reality/viral society. Such new social paradigm includes, among other things: viral economies, technologies and ecologies; viral policies, politics, politicians and powers; and also viral discourses, cultures and arts. In this context, viral sociological poetry is a new poetic genre, which is mainly disseminated through digital methods and hybrimedia. E.g. via desktop or portable apps and ebooks, such as p-apps mixed with po-books, which belong to the broader genre of HR-apps, as they use hybrid reality (HR), meaning an aggregation of “real”, virtual, augmented and mixed realities.

Keywords

Covid-19; viral reality, Pessoa Effect, p-app/po-book, sociological poetry

Resumo

O presente texto trata do Efeito Pessoa na era do Corona Virus. O Efeito Pessoa é um dispositivo de comunicação social utilizado em redes sociais digitais, blogs, sites, etc. É definido como um modo de desenvolvimento no que diz respeito à personalidade social, literária e artística de um autor, por meio de heterónimos digitais. Por exemplo, um utilizador que escreve e assina como um autor diferente em vários e-mails, pode construir um heterónimo digital em cada um desses e-mails. O Efeito Pessoa também pode ser desenvolvido dentro da hibridização dos media ou hibrimedia: um autor pode apresentar várias personalidades distintas (heterónimos de autor) ou se misturar-se com personagens (heterónimos de personagem). Isto pode ser realizado por meio de uam app que inclui poemas, abreviado como p-app, que é hibridizada com um e-book contendo poesia, ou po-book. Assim, o medium resultante de tal processo é uma forma de hibrimédia, na medida em que contém e funde certas características de um desses media e outras características do outro medium. Hoje em dia, tudo (atores sociais, autores, personagens, leitores, media, etc.) encontra-se imerso num processo de contaminação pelo Corona vírus, que constrói paulatinamente uma emergente realidade viral / sociedade viral. Este novo paradigma social inclui, entre outras coisas: economias, tecnologias e ecologias virais; políticas estatais, vida política, políticos e poderes virais; e também discursos, culturas e artes virais. Num tal contexto, a poesia sociológica viral constitui um novo género poético, que se dissemina nomeadamente por meio de métodos digitais e hibrimédia. Por exemplo, via e-books and apps de mesa ou portáteis, como ‘p-apps’ hibridizados com ‘po-books’, que pertencem ao género mais amplo de RH-apps, na medida em que usam realidade híbrida (RH), o que significa uma agregação de realidades “reais”, virtuais, aumentadas e mistas.

Palavras-chave

Covid19; realidade viral; Efeito Pessoa, p-app/po-book, poesia sociológica