Content Marketing Portfolio
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Persona Blog Post: "Hospitality Leaders" SoundHound, Inc.
Blog post discussing SoundCloud's voice assistant technology focused on Hospitality buying personas.
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Blog Post with CTA : "Reopening" Envoy, Inc.
A topical blog post that summarizes Webinar content (an industry discussion of issues around Office Reopening) and integrates a CTA.
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Technical Blog Post : "Real Time Data Transformations" Instrumental, Inc.
A technical blog post diving into Instrumental CEO Anna Shedletsky's Build Better presentation
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Blog Post w/ CTA : CEO Thought Leadership
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CEO Thought Leadership : IT Pro Portal
Collaborating with Lewis PR, we solicited a series of CEO Thought Leadership posts that showcased our CEO in key publications and aligned to a series of public presentations he delivered. (I made structural, stylistic and content specific edits to this piece.)
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Use Case : Insurance Industry
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SaaS Software Press Release
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CEO Thought Leadership : CIO Dive
Collaborating with Lewis PR, we solicited a series of CEO Thought Leadership posts that showcased our CEO in key publications and aligned to a series of public presentations he delivered. (I made structural, stylistic and product marketing edits to this piece.)
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Pillar Post : Digital Fuel
From a series of interviews I created for Digital Fuel. Our goal was to quickly create and deploy SEO-friendly, Pillar Post content on key IT Finance topics (Public Cloud, Showback/Chargeback, IT Benchmarking) that also served to introduce our brilliant CS team.
Fundraising Email, U.S. Senate Campaign
I've written, A/B tested, deployed, and tracked hundreds of emails in both the B2B SaaS and nonprofit space, but this one was special.
Product of a late-night brainstorming session with the team, we decided to have fun with our subject line, and it worked. We raised bucketloads of money to fuel our candidate's cross-Nebraska journey!
(Many thanks to Alicia Menendez, now an anchor at MSNBC, for greenlighting this lighthearted message!)
Like to see more?
Please visit my Marketing Case Studies page!