Content Marketing Portfolio

A topical blog post that summarizes Webinar content (an industry discussion of issues around Office Reopening) and integrates a CTA.

Collaborating with Lewis PR, we solicited a series of CEO Thought Leadership posts that showcased our CEO in key publications and aligned to a series of public presentations he delivered. (I made structural, stylistic and product marketing edits to this piece.)

I've written, A/B tested, deployed, and tracked hundreds of emails in both the B2B SaaS and nonprofit space, but this one was special.

Product of a late-night brainstorming session with the team,  we decided to have fun with our subject line, and it worked. We raised bucketloads of money to fuel our candidate's cross-Nebraska  journey! 

(Many thanks to Alicia Menendez,  now an anchor at  MSNBC, for greenlighting this lighthearted message!)