Market Overview
Market Overview
Education Trends in Spring 2025
Report from Business Research Insights (2024)
Insights
There is a market of 600 billion USD by 2032 in the field of career development, training and transitions with a stable growth rate of 5.5% from 2024-2032.
Career Transition, Reskilling and Upskilling Market
According to the World Economic Forum (2025) , 39% of working people will have to upgrade or reskill by 2030 as AI and shifts in economic needs have changed. The demographic shift of baby boomers exponentially getting older will require more people in the health and human resource profession and knowledged based professions such as software engineers and data analysts will need to shift into specialized AI support roles or working with autonomous machines going forward.
As well, 7 out of 10 companies surveyed will require an increase in leadership roles which mean a need for soft skills such as leadership, delegation and communication as companies rally to work around the AI boom in the market. As shown above, there is a 600 billion dollar market for career transition, reskilling and upskilling within the decade.
Pathmapper shows a need to capture these people that are going to need a place to re-introduce themselves back to being in a learner mode. With our application, people can take that education from their phones or laptop.
What are the trends for Education Technology in Spring of 2025 that Pathmapper captures?
Personalized AI education and career training
Currently is being used in 60% of classrooms. Educators are learning to analyze individual strengths of learners and create education and support based on learner needs
Gamification and immersive learning
There's an uptick of AR/VR use in conjunction with high-quality AI Graphics and access to 5G in areas that have never had it allow learners to be immersed in course content like never before.
Microcredentialing and Digital Badges
are being introduced by many companies and educational institutions as a way to keep employees ahead of the curve. Pairing with social media tools that link to Linkedin accounts are starting to become motivating to adult learners.
Hybrid models and Adaptive learning
becoming an increasing need for adult learners. Busy schedules, remote and flexible arrangements for learning are becoming valuable for adult learners. MOOCs are also becoming more appealing to an international audience.
Competitors
Company: Talent Guard
Website: https://www.talentguard.com/
Offers considerable similar features to Pathmapper
Focuses on organizational customer base
Only available within the United States
Company: Stride Incorporated
Career AI "Tallo" is a snapshot of what Pathmapper strives for
Strong use of other technologies to be incorporated, strong data visualization and analytics
Stride Learning only has 10% of its company dedicated to this feature currently.
Currently only available to US customers
Competitor Analysis
Pathmapper to focus on free features to grow customer base
Growing strategy includes posting on popular social media sites like linkedin, tiktok, reddit and youtube where the audience focuses on those who are upskilling and reskilling
Growing the social marketing team and strategy especially in the Canadian context
SWOT Analysis