Check out our personas, scenarios, and storyboards for the Let's Go App.

Personas

Persona 1: Full time college student

Name: Bob Jasons

Age: 21

Gender: Male

Education: B.A in Economics at Syracuse University

Occupation: Cashier at Target $12k/year

Hobbies/Activities: Video gaming, Sports, Gym, Hanging with friends, hiking and traveling

Technology use: mobile phone, Macbook, social media

Struggles with: Planning, excessive weekly drinking, inconvenience, lack of time and income

Goals: To make use of his degree, keep in touch with his friends, travel, and make a family

Quote: “Nothing beats going somewhere nice with me and the bros.”

Persona 2: Devoted wife and mother of three young children

Name: Amy Walters

Age: 40

Gender: Female

Education: B.A in Political Science at Rutgers University

Income: $54k/yr

Occupation: Paralegal

Hobbies/Activities: Reading, coffee connoiseur

Technology use: Proficient with and owns laptop, smartphone, and smartwatch

Struggles with: Keeping up with the house, paying off debts, keeping in touch with extended family and friends

Goals: Maintain good quality of life for the children until college

Quote: “There is no such thing as too much quality time with my family”

Scenarios & Storyboarding

Scenario 1: Planning relaxing spring break

1. Wants to go somewhere relaxing for spring break with his friends
2. Talks with his friends to figure out a budget
3. Inputs data into the questionnaire
4. Given 5 night all inclusive resort in Punta Cana, way too many options to choose from, doesn’t know where to begin

Scenario 2: Planning a family road trip this summer

Wants a memorable, fun, and safe family vacation

1. Amy wants to go on a road trip with her family before the summer is over and stop at popular landmarks
2. Talks with family about how far they’d want to travel/what states they’d want to travel through.
3. Enters information into the app
4. Receives popular landmarks as well as lesser known landmarks with a route connecting all of them.