Affinity Diagram
Constructed by Diane Korongy
Personas: Uses smartphonem needs custom traveling information
Phone habits/mobile app behaviors
Challenges/Problem: Agent+ Tourist = Expensive, Too much unreliable information, no offline maps/info, time constraints, user is limited
How to get to destination? Flight, car, train, bus, other?
Where to go? Why go? Is user able to go?
What does user need to know?
Features: Tips, Budger, Travel Journals, Personalized users, planning preferences, alerts, social aspect, reviews by users for users.
What does user want? Type Of Vacation --> Travel Purpose
Luxury
International
Local
Weekend
Roadtrip
Cruise
Business Trip
Family
Romantic
Planning Preferences
Agent
Journal: Date, destination, attractions, formatting
Research Methods
Flight
Competitions Apps
Travel
Goals
Time Constraints
Lodging Hotel, Hostel, Airbnb
Money
Expenses
Transportation
Rental Car
Boat
Camper van
Leisure
All-inclusive
Excursions
User Preferences
Phone Habits —> Mobile Behaviors
GPS mapping
Navigation
Online/offline
Take Pictures/videos with phone
User social sites
Demographics
Physical limitations
Information
Itinteraties
Schedules
Reminders
Attractions
Food/Drink