Research
& Strategy
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People and their unmet needs, dreams, and desires are at the center of every innovation and everything designed, so we help you understand the ideal experiences your users desire.
Custom Tailored Research
Our toolbox of methodologies will discover the most actionable and enduring opportunities.
So... what is generative research?
So... what is generative research?
Generative research is carried out in the fuzzy front end of developing a new product, when a general direction has been defined, but little else.
For instance, we have utilized generative research to identify opportunities to improve the day to day experiences for employees at an international bank. The direction of this project was to improve the work experience of the bank’s employees, and through a tailored process of research methods, a suite of digital and other tools and services where identified for development by the bank.
Exploratory Research
Although our specialty is in co-design, we've got a few other methods up our sleeves...
To help us uncover meaningful experiences, drive ideation, and define value, some of the other tools we use are, contextual inquiry, journey mapping, and more.
Evaluative Research
How well are your users needs being met?
Through concept and usability testing, we can measure the value and effectiveness of ideas and proposed experiences.
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