The User as Designer
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What is the "Fuzzy Front End"? How do we know what problems we are actually solving for? How can Users guide the development of innovative new solutions?
In this course, taught through the mindset of co-designing or participatory-design, i.e., designing with people, participants will learn ways to conduct and analyze generative and experiential research. These varied methodologies of engaging the end users early in the design & development process, facilitates the understanding of the unique “needs, dreams, and unmet desires” that they have, leading to the generation of deep and actionable insights that guide the design and development process.
Course Format
This is a hybrid seminar/studio course that is in person course, and requires active participation in a team format. Class sessions will be comprised of lectures, in-class exercises, project assignments, presentations, critique sessions and class discussions.
Course Learning Objectives
By the end of this course, students should successfully be able to:
Understand people’s experiences. How do they live, learn, work and play today and how is this experience connected to their past and future experiences?
Conduct and analyze experiential design research for understanding and empathizing with people at the level of experience.
Learn how to conduct and analyze generative design research in order to produce ideas, insights and concepts that may then be designed and developed. This will be done from a participatory perspective, i.e., inviting people into the design process to co-design their futures.
Begin to understand your potential as a designer or design researcher and as a team player through self-reflection and peer assessment.
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